Social Eyez is sponsoring The Customer Show Middle East & North Africa, which takes place in Dubai on November 22nd to 25th.
We are very focused on helping to empower organisations in the Middle East to gain insights from and participate in customer conversations online and so this should be the show for us. Improving and extending customer engagement has become a top priorty for many CMOs in the region and online platforms are playing a growing role. As more customers become empowered by onine media, so more brands are going to need the right tools to manage online customer engagement.
Alongside the event, SocialEyez will be holding a workshop about how social media platforms are monitored and how companies can utilise this service to enhance their customer service and brand image.
The Gaza Freedom Flotilla consisted of six ships carrying humanitarian aid, medical supplies and construction materials, setting out to break Israel’s sea blockade of the Gaza Strip. Organised by the Free Gaza Movement and the Turkish Foundation for Human Rights and Freedoms and Humanitarian Relief (IHH), the flotilla set sail on May 30th, 2010 and its ships were boarded and seized by Israel Defense Forces on May 31st.
The seizure of the Gaza flotilla prompted global shock, concern and condemnation from the general public, governments and political figures. Over a 10 day period (28th May – 6th Jun), the Gaza Freedom Flotilla generated 95,101 social media mentions, demonstrating the strong public reaction to the incident. On 31st May – the day of the boarding and seizure of the ships – over 32,404 comments were recorded, with the outpour continuing for the following two days with an additional 43,000+ comments.
Middle East online reaction
In the Middle East region, a total of 9,941 social media mentions were recorded, with Egypt alone generating over 7,545 comments (2nd highest number of comments after the US). The GCC region followed with over 1,350 comments and Levant with close to 1,000 comments. Comments were posted by people of all age groups, although 43% were in the 18-24 years age group and a further 21% between 25-34 age group.
Over a third of the total social media mentions were negative (36%), reflecting the extent of the outrage over the incident. 18% of all comments online were in the mid-popularity range, and 13% in the high-popularity range, meaning that the initial comments evoked a high number of followers adding their own views on the topic.