The Buzz – Tablets!
The tablet PC has taken the world by storm, filling in the gap between a traditional personal computer and a laptop PC. Designed as an audio-visual media platform, which enables easy, comfortable internet browsing, the tablet has been adjusted and reinvented by almost every giant in the world of electronics. Apple was of course the first to launch their iPad, followed by, HTC, Motorola, HP and even BlackBerry, who created their own spin on the tablet.
Socialeyez was curious to see if there were any discussions around the tablets happening here in the Arab world. We decided to gauge the buzz on the tablet PCs by Apple (iPad), Samsung (Galaxy Tab), Motorola (Xoom) and BlackBerry (Playbook) in the last week here in the Middle East and North Africa region.
We hoped to see which is the most popular and what topics Arab users are discussing in relation to these hot new gadgets. The following is a report detailing the results of an extensive search on social media coverage regarding the Tablet PCs.
Many discussions were found online regarding the topic in both English and Arabic, although Arabic results were significantly higher with over 65% of results being in Arabic. From this we can draw the conclusion that Arab users feel more comfortable discussing their electronic devices in the Arabic language on different social media platforms.
In total 1,069 results were captured over the seven day period January 17-24, 2011. A sample of 10% of the total data was used to give insight on the buzz.
We chose to graph the results for all the brands in one graph, in order to easily compare the results over the week. The iPad had the highest number of results by far (910), leaving the rest of the brands to fall very far behind. Motorola came in second, with 130 results over the span of the week, followed by Samsung, with 45 results and lastly, BlackBerry with only 19 results.
The vast majority of posts were found on ‘Micro-blogs’ such as Twitter (57%), followed by ‘Other Media Types’ (19%), which refers to comments posted below news articles, and ‘Message Boards/Forums’ (18%). So, although Twitter is a popular means of sharing information with others about electronic devices, many Arab users utilize popular electronics forums and leave comments below articles of interest in relation to tablet PCs.
According to our system, online conversations most frequently occurred in Egypt or by Egyptian users, with 52% of the share of coverage. The United Arab Emirates followed with 23% of conversations. This is a clear indication that Egyptian users have significant impact, in terms of social media in the Arab Region.
How did people feel?
Sentiment distribution in regards to each of the brands is illustrated in the graph below:
In general, if the question posed was: “How do you feel about the iPad/Xoom/Tab/Playbook?”, the Motorola had the highest amount of positive responses (51%). Meanwhile the iPad had the highest amount of negative feedback (39%). It is important to note however, the iPad has been in the market the longest and has also accumulated the highest amount of results in general.
Nonetheless, we should also point out, according to our findings, users in the Arab region are very optimistic about the Motorola Xoom.
Most of the results captured were neutral in sentiment and simply shared news about any one of the devices.
What were people saying?
There was a wide variety of comments to be found. Many people had questions about the devices, some had problems that they wanted help with in regards to the products and some simply wanted to share information with others on social media platforms. The following is a variety of comments found by Socialeyez surrounding the tablets:
Many users chose to compare devices on social media platforms:
“RIM: PlayBook battery life will be ‘equal or greater than the iPad with smaller battery size’ http://t.co/9N0Nrs3 via @engadget”
“Damn guys! Can’t carry a blackberry, Iphone & Ipad all at the same time.. Maybe I’ll get the new ipad..???”
“Plying classical music on my ipad. This thing can do wonders. Can’t wait for the @blackberry playbook tho!!”
“Having handled an iPad it would be a bit too big and heavy for me as a commuter device. The kindle sized galaxy tab is much friendlier.”
Some discussed issues that they had with their devices:
“I am using Galaxy Tab and am facing some problem. I could successfully install and activate the software….. post which the software is not working.”
And, many used social media as a way of sharing information and links:
“Mobile Holy Quran for iPad لقراءة القرآن الكريم من الآيباد …: Mobile Holy Quran for iPad لقراءة القرآن الكريم … http://bit.ly/ebUWhj”
“Motorola’s First Android Tablet to Retail for $800 [REPORT] – http://on.mash.to/f6VUvv”