Month: March 2011

Special Report: Awakening of the Arab consciousness

March 31, 2011

A comprehensive research conducted by SocialEyez gathered vital insights from the world of Arabic and Non-Arabic social networks on the key political and socio-economic trends that are currently shaping the Middle East.

The region is witnessing an awakening in the Arab consciousness that has manifested in colossal waves of protests that are changing region’s political and social landscape.

With a strong spiritual culture that has laid the foundation of a society that inspires benevolence among the people who shape the identity of the land; the protests were initially peaceful and demanded changes that could bring more freedoms, reforms and political changes to improve the quality of life of the common man.

The Arab world as most of us understand has two social dimensions – the Kingdoms or Monarchies and the Republics.  The Arab Kingdoms take pride in their huge economic capabilities while the Arab Republics with comparatively humble economic capabilities offer people a similar set of political and social-economic conditions.

So the region has much in common when it comes to deal with issues like: freedom of press, socio-economic parity within the general public.

Social media that translates the ‘power of networks’ into the ‘power of influence’, has offered the common man, especially the youth with freedom of speech that helped them create communities that shared a common vision and mission to bring change.

It is a new age that we have entered in the Middle East – an age that is about to define the meaning of freedom and unity.  As the people march into this new dimension of awakened consciousness, there are discoveries to be made, lessons to be learnt and a rich heritage that is to be preserved with integrity.

The report presented by News Group International, unfurls this new dimension with insights from the Arab world that is discussing how these waves will drench them with a new understanding about their rights as world citizens.

From Tunisia to Egypt and rest of the countries in the region the journey has been tumultuous. As we put together all the pieces of the jigsaw spread in the world of social media, we find an interesting mix of elements that have determined the recent uprisings.

Autocratic Regimes

With Arab republics that saw no regime change in the recent decades, people started seeking answers to questions that emerged when they found that their voices were unheard and rights trampled under the oppressive leadership of dictators.

The people found that such regimes nurtured a culture of prejudice, to divide and rule within their societies.  So they raised the flag through protests that demanded equality for all the sections of the society and freedom to change reforms that touched their lives.

Governments were toppled when they failed to effectively respond to these calls.  While in the Arab kingdoms, the Rulers continue to retain an environment of solidarity by listening to their people and making feasible changes to make their world better. The people who protested in these monarchies welcomed the initiatives taken by their rulers but continued to stay put on what they felt needs to be done in the coming times.

Religious Influence

Religious influence worked as a ‘bond of coherence’ within the community of protestors who still believe in respecting their Ruler. Islamic scholars played a role of key influencers in this unified alignment of beliefs that aims to sustain a culture that promotes stability and togetherness.

However, differences in opinion that persistently emerge from the desert of social prejudice between the Shiites and the Sunnis continue to hamper any progress towards Arab Unity which many feel is still an elusive dream.

And the Great Awakening

The new age has arrived and the region is left with no choice but to adapt to this awakened Arab world which is social, vocal and influential.  But freedom comes with responsibility and the new governments that represent the voices of the people need to understand their role to moderate and manage their identity in this democratic world of social media.

The awakening has to evolve into an awareness that will ultimately bring a realisation of political, social and economic responsibilities. Arab governments have to not only guard but enable their societies in defining the interests of the society.

Presented By SocialEyez Content & Research Teams

The Buzz: Help Japan

March 30, 2011

People from across the world have come together to on one of the most powerful platforms of all times: social media; to help millions of people in Japan who continue with their struggle to survive without water, food and electricity.

The number of aid campaigns supporting Japan has been on the rise. From global charitable support groups, schools, corporate, NGOs, governments, publishers, celebrities, etc; the whole world has risen to this new awareness that Japan is facing one of the worst humanitarian crisis of all times.

Buzz Trends:

Share of Voice – where did people talk?

Daily Search Results

Top countries that participated in discussions on social media


Top web domains where people shared their concerns about Japan

Content Tone


“Hopefully this will raise awareness of what could happen.”

“People have to be ready.”

Rebecca Black is donating the proceeds of her song Friday to Japan Tsunami/Earthquake Relief. You should report that.

“The Japan tsunami grabs my heart every time I hear of the devastation. A school that had a 108 children 77 of them are missing and presumed dead.”

“An IPMG company, is selling limited edition art prints to raise money for the Red Cross Japan Tsunami appeal.”

“Recently Japan has been struck by a powerful earthquake and hit by a massive tsunami. Worst a Nuclear plant has threatened thousands of residents. I want to help Japan by sharing 30% revenue from my site called – Will you help me spread the word by tweeting this? Thank you and may God help us.”

News Brief:

Japan seeks help from France and the United States in its battle to contain radiation from a crippled nuclear plant where traces of plutonium have been found. This has raised public alarm over the world’s worst atomic crisis since Chernobyl in 1986.

Experts say that plutonium which is highly carcinogenic is one of the most dangerous substances on the planet; it is a by-product of atomic reactions and a prime ingredient in nuclear bombs.

The levels, of up to 0.54 Becquerels per kg, were not considered harmful, Japanese officials said.

The UN atomic agency IAEA agreed. “Concentrations reported for both, plutonium-238 and plutonium-239/240, are similar to those deposited in Japan as a result of the testing of nuclear weapons,” said its latest briefing.

First rattled by the earthquake and then engulfed by a giant wave, the Fukushima plant resembles a bomb site, with steam and smoke occasionally rising from mangled pipes and twisted steel.

At the site, highly tainted water has been found in some reactors and in concrete tunnels outside. Sea water has also showed radiation and shipments of milk and some vegetables from areas nearby have been stopped due to contamination.

Radiation has been found in tap water in Tokyo, 240 km (150 miles) to the south, and in tiny traces abroad.

The crisis in Japan has not only sent ripples through the global economy but also worries the world citizens who continue to discuss, debate and find ways to help people face one of the biggest disasters in the history of mankind.

By SocialEyez Content Team

The Buzz: Spidey on the Burj

March 29, 2011

DUBAI – A French daredevil urban climber on Monday scaled the world’s tallest building, the 828-meter (2,717-foot) Burj Khalifa in Dubai, fighting winds that delayed his ascent for hours, news agencies reported.

Source: Twitpic

Alain Robert, 48, who is also known as the French Spiderman, took about six hours to climb the more than 160-storey building, using a rope and harness as required by organizers.

But he said the safety precautions and the attention from a crowd that had gathered to watch made him more nervous. Social media enthusiasts shared their amusement by tweeting, blogging and sharing their thoughts across the community networks.

A twitter user from Dubai said, “Wow! French “Spiderman” climbs Burj Khalifa, the tallest skyscraper in the world”; while the other questioned, “What did he achieve by doing this?”

Amazing but true, the French Spiderman reached the top of the Burj Khalifa at around midnight.

Robert has been arrested many times in various countries as authorities rarely give permission for his dangerous climbs but climbing the Burj Khalifa remained his ultimate challenge.

He had first climbed a building at the age of 12 when he got locked out of his apartment and decided to mount the eight stories up to an open window.

Tell us what do you think about Robert’s adventure. Write to us at

By SocialEyez Content Team

The Buzz: Libya

March 27, 2011

One week after the United Nations Security Council authorized the use of military force in Libya, a solution to the country’s crisis appears nowhere in sight.

As the Gaddafi regime remains entrenched in the west and the rebels continue to control the east, from Libya’s second city of Benghazi to the Egyptian border, raising the spectre of an impasse and the de facto division of the country.

Experts suggest that a thorough introspection is required at the outset to ensure that the world body’s ‘right to protect’ doctrine and ‘Resolution 1973’ is not crushed with in pursuit of petty personal desires on the part of coalition member states.

This coalition of the willing has been sanctioned for the sole purpose of saving the Libyans from an autocratic regime. But, it seems that the broadness of the resolution, which authorises ‘all necessary means’ to intervene and protect the Libyans is at the heart of the determination to get going.

The major powers in action should mind that the resolution does not specify regime change as an end. Though not many would like to shed a tear for Gaddafi, it goes without saying that making a martyr out of him will come to haunt the prospects of peace and prosperity in the region.

With a no-fly zone in effect, it’s time to get real on the ground in Libya.

SocialEyez brings you a snapshot of how the social media landscape has been bombarded with questions and opinions on how the world should react to the crisis that has engulfed Libya.

It was interesting to find that unlike the revolts in the neighbouring countries that were fuelled by social media networks, the majority of conversations happened on micro-blogging platforms.

Where were the people talking?

SocialEyez found that most of social media activists linked to Libya engaged in active conversations on micro blogs instead of the popular social networks. It was also interesting to know that United States of America was a major contributor on these social media forums.

What were the people talking?

People are talking about the implications of the UN Resolution to allow military action on Gaddafi’s forces operating in Libya, many feel that the current situation in Libya gives US an opportunity to exercise more control in a country that is trying to comprehend the changing face of its society and national identity.

Buzz Highlights – Verbatim

“Can u plz in future refer to the army as Gaddafi army? Because they don’t represent Libya.”

“Gaddafi keeps claiming explosions in #Tripoli r fireworks, I think we should bomb his fireworks storage unit then see what they have 2 say”

“Inshallah we will replace all monuments of #Gaddafi with reminders of those who sacrificed their lives to free Libya.”

“We will never forget the way we are street smart and that’s why Libyans are fighting Gaddafi with no weapons and we are still winning!”

“No ONE man has EVER been able to achieve that in human history. What makes you think Gaddafi controls all wealth in Libya?”

“A team from Doctors Without Borders, left Libya last week as Gaddafi’s forces neared Benghazi, is waiting for a guarantee from all parties”