Month: April 2011

The Buzz: Royal Wedding

April 28, 2011

Royal wedding chatter sets social media abuzz

With millions of people around the world discussing The Royal Wedding on forums, micro blogs and other content sharing websites across the world, SocialEyez takes a dive into the world of social media to understand the trends that are shaping the conversations in the buzzing world.

The internet is increasingly flooded with chatter about the upcoming event and data suggests that news stories penned in reference to the event have increased to a hefty seven million per day, up from just one million per day at the beginning of the month.

According to a report, royal wedding related blog posts meanwhile have jumped from 46.7m at the start of the month to hit 102.9m.

YouTube hasn’t been spared the Royal fever either with the volume of videos posted with wedding associated tags leaping from 37.5k per day to 460k per day.

Twitter meanwhile has witnessed an explosion in tweets discussing the upcoming exchange of vows, with around 5,000 per hour being posted, a figure which has expanded rapidly in recent weeks.

Quick Facts

  • Although Kate is only 29 years of age, she will in fact be the oldest bride to have ever married into the Royal Family.
  • Some 40 foreign royals have been invited, including the crown prince of Abu Dhabi, the Sultan of Brunei, the Emperor of Japan, and kings of Malaysia, Tonga, and Thailand.
  • President Obama has not been included in the 1900 guests invited to the wedding due to the high costs of additional security that would be required on his behalf. Obama will, however, visit the UK in May to pay his respects to the newlyweds along with a royal dinner and ball.
  • Prince William will not wear a ring after the marriage, but Kate will wear a gold ring passed down to William from the Queen.
  • The royal couple have requested that their guests donate to a choice of 26 charities instead of bearing wedding gifts to them.
  • If Prince William had wanted to marry before his 25th birthday he would have required the consent of his grandmother, Queen Elizabeth II.
  • The economy is set to experience a hefty boom due to amount of consumers spending on celebration products such as: bunting, decorations, alcohol and party equipment. This is estimated to generate an extra £480million to retailers across the UK.
  • The see-through Charlotte Todd dress that Kate wore in a charity fashion show at St. Andrews University back in 2002 was recently auctioned off for £78,000

Social Media Perspective: What are the people discussing?

The top discussed subjects that defined all the natter about the most talked about wedding included a bulk of conversations about Kate Middleton’s visit to the King’s Road like any normal 29-year-old. Interestingly, people also discussed about Scots Guard removed fromRoyal Wedding duty for making vile slurs against Kate Middleton. People tweeted and discussed about a gambler who stands to win £72,000 after betting that Kate Middleton will become the first ‘commoner’ to wear the Queen’s tiara.

Social media users also talked about a poll that reveals fears that Middletons might face snobbery at the Palace.   A surprise to many but people also chatted about the Kate’s High Street honeymoon wardrobe, which apparently included four dresses for £225.

The Royal Wedding is set to attract the biggest audience in television history – an estimated 2.4 billion. However, the convergence of television and the internet will definitely give it a massive boost.

Facts: The Social Buzz

The Buzz report is now available in Arabic and Persian language. Click on the links below to read this week’s edition of the report in the two languages.



The Buzz: Obama at Facebook

April 21, 2011

Social media is changing the way businesses, politicians and media strategists think.

It is the advent of an age that lays the foundation of a freely networked and cohesive web universe. It is interesting to see some of the world’s most powerful personalities identifying the potential of social platforms to share their message with their fellow countrymen.

By visiting Facebook headquarters in California’s Silicon Valley, where 26-year-old founder Mark Zuckerberg is a folk hero, Obama sought to connect to tens of millions of people who have adopted social media as a prime method of communications.

“My name is Barack Obama and I’m the guy who got Mark to wear a jacket and tie,” the president said, to laughter, at the beginning of a live-streamed town hall event with Zuckerberg.

Zuckerberg, dressed in jeans, sneakers and a tie, and Obama, dressed in a business suit, then took off their jackets before the president started fielding questions about how to reduce the budget deficit, which is projected to hit $1.4 trillion this fiscal year.

Promoting his plan of spending cuts and tax increases for the wealthiest Americans, Obama told the rich Facebook founder that both of them would have to pay more taxes to help out.

Obama’s Facebook event was popular both online as well as offline.

With over 19,375,681 fans that like Barack Obama’s page on Facebook, the response to the post pertaining to the event at the Facebook headquarters came with several thousands of likes and comments.

A sampling of comments posted by the Facebook fans of the U.S. President are mentioned below –Robert Overturf :I am a supporter of Barack Obama and I voted in 2008 to put him, as the most promising candidate, in office. I am happy with the progress he has made in office despite the insurmountable uphill battle it has been. However, I am beginning to waiver for one reason. The most important issue on the minds of young voters is constantly laughed off, pushed aside, or ignored altogether. I am referring to prohibition and failed drug policy that costs lives and tons of money. Up until recently my vote was unquestionably going to be in support of our president. The question has now become …Is he really listening? I just don’t know anymore.

Richard J Lillis: I am a 68 year old man graduating this May with a BS in Community Health and Human Services, also I have my CASAC training Certificate and have been accepted to Long Island University for my Masters in Mental Health Counselling. We need jobs and we can rebuild this Country with our mind, body and spirit

Nathalie Demiri: EMERGENCY Mr The President of the United States ! If you can try to help people in the camp of Ashraf near Baghdad! More 300 people haven’t medicaments and must be hospitalised. It’s “crime of the silence”. Please help them! Every person in the world must to have same law. Thank you in advance for your attention and rapidly intervention.

Lheinha Cool:  Mr Barack Obama stop supporting the Bahraini regime against the peaceful protesters the opposition will never give up so don’t continue this game with Saudi Arabia.

Gunde Schuller: I´m proud of such an President , which is answering the question from the people of the United States in a live meeting !!!! that it solving a lot of problem´s, if he is seeing the people face to face or in the livestream ! Congratulation Mr. President !

Donna Davis Alexander: FB did a very poor job with this. Could not find where I was suppose to be for 20 minutes and then when I did I could not get sound.Very disappointed.

Woodie Kirkwood: I supported you in 2008 but with your war and give away of America I will be working very hard to have you rejected by the voters

Sid Rasmussen: Mr. President: You explained it all so well. Your FACEBOOK audience was the brightest and had great questions for you. What a wonderful event. Too bad so many losers had to show up with their ridiculous comments afterward. Thanks to all who had something positive to say or thoughtful intelligent complaints. I’m staying with Obama in 2012. He’s the best! I’m still smiling at his warm humor, too.

The Buzz: Burqa ban

April 14, 2011

French ban on full face veils, a first in Europe, went into force on April 11, 2011, making anyone wearing the Muslim niqab or burqa in public liable to a fine of 150 euros (133 pounds) or lessons in French citizenship.

The centre-right government, which pushed the law through parliament in October, rolled out a public relations campaign with posters, pamphlets and an official web site to explain the ban and how it will be enforced.

Guidelines in the pamphlet forbid police from asking women to remove their burqa or full-face veil in the street. They will instead be escorted to a police station and asked to remove the veil there for identification.

France’s five-million-strong Muslim minority is Western Europe’s largest, but fewer than 2,000 women are believed actually to wear a full face veil.

So does this burqa ban turn a right into a crime? The debate is on and people from the
social universe buzz forums with questions, answers and opinions.

SocialEyez through its research and analysis captured some insights on this issue that has gained momentum in Europe and around the world.

Top Countries that participated in social media conversations

Share of Voice – platforms that engaged people

The burqa ban has raised some critical questions not just for French politicians and society at large, but for democracies throughout the world.

How a state embraces or rejects diversity and difference within its borders speaks to the strength of its democratic principles and values.

Countries around the world are increasingly diverse in their religious, ethnic, linguistic and cultural composition. Among the 194 sovereign states, there are about 4,000 ethno-cultural entities; 40 per cent of states have five or more such groups; less than a third have ethnic majorities.

This new demography demands new approaches to creating and maintaining shared, cohesive and inclusive societies, where all citizens feel safe 
and at home.

Many social media users believe that the process leading up to the formation of the committee, the recommendations themselves, and now burqa ban is based on the belief that the veils are contrary to French principles of secularism and equality.

Yet why not consider that it is possible to support values of diversity and egalitarianism at the same time? Or that creating space for diverse identities to coexist and thrive in France, although challenging, creates opportunity for a stronger, more robust common French identity?

People are questioning that instead of viewing the diversity represented by women in face veils as a threat to French values, why not embrace and promote that diversity for the richness it contributes to French society?

By SocialEyez Content Team

The Buzz: Syria

April 7, 2011

Following the recent wave of protests in Syria, President Bashar Al Assad’s office said he was considering lifting the emergency law and enacting a party law. Later, the president dismissed his cabinet.

Unlike some foreign observers, Syrians are not impressed. Changing the ministers is a meaningless gesture unless it’s followed by real reform, and Syrians have heard promises of reform too often.

The idea of a new party law in particular has come up whenever the regime is under pressure – for example in 2000, after Assad took power, or in 2005, after Syria’s forced withdrawal from Lebanon. What has followed demonstrated how far the regime is prepared to go – or more accurately not to go – when it speaks of reform.

Senior Syrian army ranks are packed with loyal members of President Bashar al-Assad’s Alawite minority, reducing any prospect of military pressure on him to stand aside if protests grow, military experts say.

Unlike the armies in Tunisia and Egypt, whose refusal to confront non-violent demonstrations spelt the demise of their autocratic rulers, the fate of many senior Syrian military officers is closely tied to that of Assad.

Although some officers from the Sunni Muslim majority have been promoted to senior ranks, Sunni influence has been weakened and Assad’s brother Maher controls key military units packed with Alawite soldiers.

SocialEyez followed the buzz in the region and beyond. Here are some insights derived from the trends that we monitored in the region:

Share of Voice – Where were the people talking?

The Sentiment – What were the people talking?

The focus of most of the conversations remained on social issues that touched their lives.

Top Countries that contributed to the social buzz

Top languages in which people discussed issues that affected Syria