Month: September 2011

Diego Maradona divides the Social Web

September 27, 2011

Ever since the Al Wasl club announced him as new head coach of the team, earlier this year, ‘Dubai’s new little skyscraper’ (The National), Diego Maradona, has frequently made the news and people all around the world have turned to social media to disscuss the undoubtedly high expectations from the football legend.

Twitter user algergawi argued:Maradona ”It would be a shame if they didn’t score a title now that Maradona joins Dubai’s al wasl as head coach.” Many others have questioned the ability of “El Maradona”, who lost his last big match against Germany at the FIFA World Cup with 4 – 0.

Users now, are not only interested in the championship, but also in the legend’s livelihood in this part of the world. In the recent weeks, Maradona’s life in the Middle East has generated a high level of buzz online.

SocialEyez decided to take a look at user reactions with regards to Maradona’s status in the Social Media world and gauge whether the community approves of his new title – ‘Dubai’s new little skyscraper’.

Share of Voice

52% of the comments were posted on Microblogs followed by 21% of posts on Message Boards/Forums. There were fewer comments on other forms of Social Media like Blogs and Social Networking Sites.

Map Overlay

The world map below demonsrates Diego Maradona’s fame around the world. People in nearly every country have discussed his new position on social media platforms. People within the UAE, Egypt, India, Canada, US, Canada and the UK seem to be especially interested in this issue.

Tone of Content

Although the most comments were neutral in nature, there were however more positive feedbacks than negative ones. 28% of the users expressed a positive reaction with regard to having a celebrity coach the UAE League whereas 18% of the users disagreed.

Social Media Conversations (Samples)


  • “Al Wasl is trending in Argentina! Thank you Mariano Donda. Thank you Diego #Maradona. Thank you #Argentina!”
  • “Maradona’s going to go down well in the Gulf. Was officially presented w a headscarf by Al-Wasl today, & shouted ‘Viva Palestina!’”
  • “Maradona shows he still knows how to dive: New Al Wasl coach Diego Maradona still has all the old tricks …”
  • “They should support Maradona’s Al Wasl now we’re in UAE”
  • “Seeing Diego so close was a dream, thank you #AlWasl for making it come true.”
  • “From now on I’ll be a fan of Al Wasl club since you have hired THE BEST SOCCER PLAYER OF ALL TIMES: DIEGO MARADONA. Thank you and good luck.”


  • “A journalist’s-eye view of the Al Wasl media conference for Maradona’s new stars”
  • “ For those wondering where will Diego Maradona stay while in Dubai, he will live in a villa in the  artificial “Jumeirah Palm Island.”
  • “Diego Maradona enjoying Dubai life: Al Wasl’s new boss Diego Maradona is  clearly settling into life”
  • “100’s of fans waiting for Maradona and the players to start the training session  at al wasl club”
  • “Diego Maradona needs two more signings to have a squad capable of fighting for  the UAE title”
  • “Al Wasl have confirmed Diego Maradona will earn $34.5 million for two years as coach.”


  • “Do you think Maradona is the right man for the job as Al Wasl lose their first match”
  • “Instead of focusing on Maradona and boasting about it, pay attention to the team and its performance and cut the bullshit.”
  • “maradona is a clown”
  • “Its a pure financial reason – not promoting sport in the region”
  • “Al Wasl’s appointment of Diego Maradona is for the wrong reasons”


Diego Maradona is one of the greatest football players of all time and is known for winning the 1986 FIFA World Cup with Argentina. In his career as manager of football teams, his first big station was the national team of Argentina and since May 2011 he is the manager of Al Wasl, a team competing in the UAE Pro-League.

It is only the fourth professional season in the UAE and many teams are trying to appoint famous football players like David Trezeguet or Grafite and illustrious coaches like the Italian Walter Zenga, the Austrian Josef Hickersberger or the Belgian Franky Vercauteren. Now Al Wasl hopes success to follow with the international star Diego Maradona.

Scope Note:

This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in Arabic and English. The focus of the research was on global social media conversations and social media trends reflect the sentiment towards Diego Maradona as coach of Al Wasl. For more details write to us at

Report compiled by the SocialEyez Team

Buzz Report: 9/11

September 15, 2011

One decade after 9/11, emotions and interests have risen again.  A new general debate about change, responsibility and faults have reoccurred. But today discussions have one important difference: the increasing influence of the Social Web, both in the Western and Arab region. Timothy Bancroft-Hinchey from the magazine The Star describes the terrorist attacks on the World Trade Center as a “tragedy which is the loss of human life, the darkness, the emptiness, the sense of loss, the desperation and that inexplicable sadness of an intensity that causes pain which engulfs families and friends who have lost loved ones in such an unexpected way and so suddenly. Ten years is time enough to heal the wound on the surface, but deep down it festers in the soul for eternity.”

Concerning the tragic event there are many controversial opinions on social media across the Middle East. Some users complain about the crudeness of the attacks, the others criticize America because of its fight against the terror which includes the wars in Afghanistan and Iraq. In addition to it a lot of people also show their sympathy towards the victims and their relatives via tweets, comments on blogs or other online platforms. On Facebook, for example, over 350,000 people like the memorial site “Never Forget 9/11”.

Daily Volume

Among the 14,000 posts captured from the MENA region, approximately 11,500 posts were posted on the 11th of September 2011. After which there was a decline in the buzz volume day by day. The below chart depicts the buzz volume by day.

Share of Coverage – by Media Type

55% of the total buzz captured related to the 9/11 were tweets or mentions on Google Buzz. Another major role plays message board/forums where 19% of the total volume was found.

Top Countries

In general the discussions about 9/11 was wide spread. Users from Egypt contributed to 30% of the total volume. Users from the United Arab Emirates, Bahrain and KSA followed with 16%, 13% and 12% respectively. Volume generated from the other countries were in a range between 250 and 500 posts.

Sentiment Analysis

The qualitative research of data indicated the great diversity of opinions concerning the topic. Majority of the comments were neutral in nature but the remaining reactions were either very negative or very positive – demonstrating a deep gap in the discussion. Significantly there were more negative discussions than positive. In the following paragraph we have showcased some of the most popular posts/comments.

What People Were Saying?


  • “I think anyone would have wished 9/11 never happened.”
  • “God Bless those who perished on 9/11/01.”
  • “Sending my love and thoughts to all the victims of 9/11. My heart goes out their families and all the heroes of that day – Enrique”
  • “In Kennedy Center Speech, Obama Says America Is Stronger Post-9/11”


  •  “R.I.P. to the 2,976 American people that lost their lives on 9/11 and R.I.P. to the 48,644 Afghan and 1,690,903 Iraqi people that paid the ultimate price for a crime they did not commit. Oh and the hundreds of thousands of Palestinians who experience this everyday. Your 9/11 is their 24/7”
  • “This tribute thing for 9/11 makes me wanna cry…”
  • “Nothing makes me more upset when people talk shit about 9/11. Why don’t you inform yourself on what happened that day, and then try to …”
  •  “9/11 Paved the Way for America’s Permanent Wars of Aggression”
  • “On 9/11 people are sad, but I’m the happiest guy. I love you, and you know who you are. A day to remember :)”
  • “Reflection on 9-11, with the perspective that the US is only a minor player as the world changes. Insightful.”


  •  “9 -11 was a surprise to the american authorities!!”
  •  “10 years later 9/11 survivors still need support. You can help by contributing to the #911Relief Fund”
  •  “A changed america: marking 10 years since 9/11”
  • “World Still in Midst of War against ‘Terror’”


On the 11th of September in 2001 four US planes were hijacked by the Islamist militant group al Qaeda and crashed into the World Trade Center in New York and the Pentagon in Washington. The explosion caused the twin towers to collapse and approximately 3000 people were killed. Al Qaeda leader Osama bin Laden declared the responsibility of the attacks; he was killed on May 2011 by US-troops.

As a result of the events in October 2001 the war in Afghanistan began. American and British military forces started targeting camps of Al-Qaeda and the Taliban. Less than two years later the war in Iraq started in which approximately over 20,000 people died.


This Buzz Report monitors trends and themes that recently buzzed on various social media platforms.  The search was conducted on all social media platforms in Arabic and English. The focus of the research was on Middle East social media conversations and social media trends reflect the topic 9/11. For more details write to us at

Report compiled by the SocialEyez Team