“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.“
– Steve Jobs –
Undoubtedly, the world has lost a man, who “changed the face of personal computing and consumer electronics in many ways”, a user said.
In the last years personal computing reached a new dimension: people are able to use their mobile devices to communicate via Facebook, Twitter and other Social Media Sites. With the development of the iPhone and the iPad Steve Jobs has a huge stake in this new world. The reaction to the news of his death was exceptional, especially on the web. SocialEyez took a closer look at the reactions in the Social Media World in the Middle East Region. The monitoring was conducted for one week starting from October 4th until October 11th.
When people first heard about Steve Jobs’ death the posts on the Social Web were growing exorbitantly. Starting on the day of his death with approximately 7000 comments the peak was one day later with over 20,000 mentions. Shortly after this the volume dropped rapidly below 5000 comments per day. Majority of the users honored Steve Jobs as a “true leader and icon”, “tremendous visionary” and “genius”.
Share of Voice
89% of the reactions were posted on Micro-blogs such as Twitter. Comments on newspaper articles generated 8% of the total volume and 2% of coverage on Message/Boards and Forums. Many users mentioned his huge success, for example one user wrote “when Steve Jobs returned to Apple 15 years ago, the share price was $5.88. Today it’s at $378.25”. Another person referred to share Jobs’ unbelievable story: “Steve Jobs started Apple with a high school friend in a silicon valley garage in 1976”.
Closer Look: Twitter
On the 6th of September the hashtag “stevejobs” was used more than 400.000 times (Globally) on Twitter (Source TweetLevel). Similar to the Daily Volume Graph the main discussion was during this one day. 53% of the Tweets had the intention to say Thank You and Rest in Peace like the following two examples: ” RIP Steve Jobs. Thank you for changing the world in an incredible way” or “RIP Steve Jobs. You leave behind an amazing legacy”.
Regarding this hashtag it is extremely remarkable that www.apple.com/stevejobs and www.apple.com were linked 23,496 respectively 3,143 times. The first one is reminiscent of Steve Jobs with a verse, the second one with a picture of him.
The Commencement Address at Stanford University
At elite universities the commencement address is an honorable tradition in America and Steve Job’s impressing speech is almost historic. Over eleven million people watched it on YouTube and some quotes of the speech were posted as Tweets. The most popular ones were:
- “you’re time is limited so don’t waste it living someone else’s life”
- “if you live each day as if it was your last, someday you’ll most certainly be right”
- “if you want to live your life in a creative way, as an artist, you have to not look back too much”
- “have the courage to follow your heart and intuition. They already know what you truly want to become. Everything else is secondary”
- “Stay hungry. Stay foolish”.
Many users highly recommended to watch the whole speech:
This Buzz Report monitors trends and themes that recently buzzed on various social media platforms. The search was conducted on all social media platforms in Arabic and English. The focus of the research was on social media conversations in the Middle East Region and social media trends reflecting the sentiment towards the death of Steve Jobs. For more details write to us at firstname.lastname@example.org.