Month: December 2012

الهوية تفوز بجائزة عالمية في قياس أداء صفحاتها الإجتماعية

December 20, 2012

Emirates ID wins global award

فازت هيئة الإمارات للهوية بجائزة أفضل معيار لقياس أداء صفحاتها على مواقع التواصل الاجتماعي، وهي إحدى الجوائز العالمية المرموقة التي تمنحها جمعية أبحاث الإعلام الجديد (SNCR)  الأمريكية .

وتسلّم الدكتور المهندس علي محمد الخوري مدير عام هيئة الإمارات للهوية، درع وشهادة جائزة (SNCR)  للتميز لعام 2012 عن فئة (أفضل معيار لقياس الأداء والعائد على الاستثمار في القطاع الحكومي)، بحضور فضل طرزي الرئيس التنفيذي لشركة “سوشيال آيز” الشريك الاستراتيجي للهيئة والمتخصصة في إدارة وسائل الاتصال الاجتماعي، وذلك في مقر الهيئة بأبوظبي .

وأكد الدكتور المهندس علي محمد الخوري مدير عام هيئة الإمارات للهوية، أن تفعيل حضور الهيئة على مواقع التواصل الاجتماعي، جاء انسجاماً مع الخطة الاستراتيجية للهيئة 2013-،2010 الهادفة للارتقاء بخدمة المتعاملين، عبر الاستفادة من مزايا الإعلام الحديث وتوظيف قنوات التواصل الاجتماعي الإلكترونية في خدمة رسالة ورؤية الهيئة وأهدافها الاستراتيجية، وتوعية المجتمع بأهمية هذا المشروع الوطني، بالإضافة إلى الإجابة عن استفسارات المتعاملين وحل شكاويهم .

وقال إن الهيئة حرصت خلال العام 2012 على تطوير خطة الاتصال الحكومي والمجتمعي، لتتماشى مع خطط التحول الإلكتروني الشامل في الدولة بالتزامن مع ارتفاع أعداد مستخدمي قنوات التواصل الاجتماعي، وبما يتواكب مع الخطة الاستراتيجية للحكومة الإلكترونية 2014 .

وأضاف أن الهيئة تواصل جهودها الهادفة لتطوير صفحاتها على قنوات التواصل الاجتماعي، لتحقيق نقلة نوعية على مستوى خدماتها الإلكترونية .

Emirates ID wins Global award in measuring performance of its Social pages

Emirates ID has stressed its keenness on optimizing the advantages of modern media for serving its customers

Emirates Identity Authority has won the award of the Best criterion for measuring the performance of its pages on social networking sites. The award is one of the world’s most prestigious awards granted by the US-based Society for New Communications Research(SNCR).

H.E. Dr. Eng. Ali Mohamed Al Khouri, Emirates ID Director General,received the shield and certificate of the SNCR Excellence Awardfor 2012 for the category “Best criterion for measuring performance and return on investment in the government sector”at the Emirates ID Headquarters in Abu Dhabi. The ceremony was attended by Mr. Fadl Al Tarzi CEO of Social-Eyez,which is the Emirates ID’s strategic partner specialized in the management of the means of social communication.

Emirates ID’s win of this global award in co-operation with Social-Eyez reflects its quest to improve its performance and upgrade its services to earn customer satisfaction through the social communication channels of Facebook, Twitter and YouTube.

Dr. Al Khouri affirmed that the activation of the Emirates ID’s presence on social networking sites came in line with its strategic plan 2010-2013 aimed at upgrading customer service by optimizing the advantages of modern media,employing the electronic social communication channels to serve its mission, vision and strategic objectives and familiarizing the society with the importance of this national project in addition toresponding tothe inquiries of customers and resolving their complaints.

Emirates ID was keen in 2012 on developing the government and community communication plan to enable it to cope with the UAE comprehensive e-Transformation plans, Dr. Al Khouri said, noting that this was concurrent with the rise in number of users of social networking channelsand in line with the eGovernment strategic plan 2014.

The Emirates ID would continue to exert its efforts to develop its pages on the social networking channels with the aim of making a quantum leap at the level of its online services and enhancing its communication with the UAE inhabitants in 2013 by the time the number of the Emirates ID’s followerson its social networking pages exceeded 21,000 since the online interaction service was launched in last May, Al Khouri said.

The SNCR is anon-profit scientific research foundation that aims at focusing on advanced studies of the latest developments in the field of modern media and communication and their effect on traditional media, communications, culture and society.

The key judging criteria of the award include the evaluation of technical excellence, creativity, innovation and effectiveness by identifying the goals of an organization and the results achieved by measuring the performance of its social networking pages.

The SNCR grants its awards on an annual basis to influential organizations and individuals in the fields of business, media, culture and society through the use of modern systems and technologies in communications and social media.

The SNCR’s awards are granted in 8 categories: External Communications & Communities, Influencer Relations, Internal Communications & Communities, Measurement & Return on Investment, Mobile Media, Online Reputation Management, Social Customer Relationship Management and Social Media Marketing.

Palestine Win Statehood Votes

December 9, 2012

On Thursday, November 29th 2012, the United Nations General Assembly overwhelmingly voted to accept Palestine as a “non-member observer” state. The vote was 138 to 9 in favor of the measure with 41 abstentions and three that didn’t take part in this vote. Despite the opposition and threats by the United States and Israel to punish the Palestinians by withholding funds for the West Bank government, the assembly insisted on approving the upgrade.

This status has important legal implications where it will permit the Palestinians to participate in U.N. debates, and boost their chances of joining U.N. agencies, as well as give them access to the ICC (International Criminal Court) and other international bodies; should they choose to pursue that route.

In this Buzz Report, we took a look at social media reaction to the Palestinian statehood issue focusing on the Middle East. The following analysis is based on approximately 8,562 mentions of the event, captured in both English and Arabic during the period November 29th – December 4th, 2012.

Scope Note

Few social media users rejected the Palestinian Authority President Mahmoud Abbas to visit the UN headquarters and update the status of Palestine’s statehood, because they believed that he turned his back on Gaza during the Israeli attacks to call for reconciliation; and this move is only to grant his self comprehensive powers. However, others appreciated Abbas’s efforts in the UN, which they say, will help establish a Palestinian state.

Mahmoud Abbas commentsThe resolution upgrading the Palestinian’s status to a nonmember observer state through a vote in the General Assembly was settled on the 29th of November. France, Spain, Russia and Britain have supported the Palestinians bid, whereas the United States and Israel along with several other countries objected to it. Throughout the analyzing period, Social Media users had different views towards this issue, where some doubted that the bid would pass in the vote, since America vetoed the vote in support to Israel. Other users were disappointed about the status upgrade of acknowledging Israel as a state of the 1967 borders (Gaza and West Bank) and condemned to liberate all Palestinian lands, and declare Jerusalem as the capital of Palestine, as well as deal with the Palestinian cause diplomatically.

Palestine UN bid commentsWhen Palestine won the vote, users on Social media expressed different reactions to the news. Some voiced their happiness that the Palestinian Authority won the bid; and believe that the Arab Spring was a driving force to this move, while others believed that Palestine deserved more recognition and must have a full membership in the UN. On the other hand, users said that this news has made Israel and its supporters feel threatened and showed how dominant the Arab world is; and their power to erase Israel off the map.

When the Palestinian President Mahmoud Abbas returned home from his UN mission with an upgraded member status to the state of Palestine, users on social media expressed their contentment and said that the status update will allow the Palestinians to retain their land as a reward for all their struggle and fighting for their freedoms that has been going on for years, while others urged him to take the opportunity to resolve his Hamas rivals in Gaza, and asked him to continue fighting until Palestine wins a full member state status.

Palestine win UN BidIn conclusion, it was worth mentioning that Palestinians won the vote by wide margin at the UN General Assembly and show how this issue showed a tremendous impact on social media, however the buzz around this is likely to continue. Therefore, SocialEyez will keep listening and monitoring the social media reactions very closely and will keep our readers posted should there be any update on this matter.

Spirit of the Union: The UAE’s 41st National Day

December 4, 2012

Excitement spread as celebrations for the UAE’s 41st National Day commenced, an abundance of UAE flags draped the homes and vehicle’s of thousands of residents across the Emirates. The jubilation also saw the likes of Hotels, construction sites and even the Dubai Mall Aquarium sporting the UAE National flag.  On Sunday, the hype of the 41st National day transcended to a series of parades, fireworks and folk shows which demonstrated the culture and heritage, as well as highlighted the wide -spread delegation of Emiratis and UAE residents across all seven Emirates. Not even the heavy rainfall experienced over the weekend could dampen the spirit of the UAE citizens.

Each of the 7 Emirates came alive with a wealth of amazing activities, fantastic firework shows, and captivating concerts. Google also joined in on the celebration, with a customized doodle on its homepage on the 2nd of December.  The doodle depicted flying falcons carrying banners in the colors of the UAE flag.

Google UAE 41

In this Buzz Report, we took a look at social media reaction to the 41st UAE National Day focusing on the UAE. The following analysis is based on approximately 11,000 mentions of the event, captured in both English and Arabic during the period November 28th – December 2nd, 2012.

Scope Note

Social media users expressed their devotion and gratitude towards UAE. A day leading to the National Day, there was a sudden increase in the number of mentions on Twitter. Users showed their eagerness and enthusiasm towards the celebration. They shared pictures of decorations and poems but most of all demonstrated a sense of pride towards their country.

A substantial amount of organizations and companies celebrated this special day on the 29th of November, before their long weekend. Many of which have shared those memorable moments on social networks, where they posted pictures and comments about their respective events. Some wanted to share the joy of this special day and offer special promotions through their social media accounts.

Organization comments

A minimal amount of tweets were captured on the 30th of November pertaining to the 41st National Day, as heavy rain engulfed parts of the UAE. Given that rain is a rarity in these parts, social media users posted and tweeted images and updates about the weather conditions and flooding.

On another note, despite the warnings of fines and vehicle impounding that was sent across in the weeks leading up to National Day; many residents insisted on decorating their cars with stickers, flags and pictures of the UAE’s rulers.

However, on the 1st of December, Sheikh Mohammed sent a celebratory text message to thousands of residents in anticipation of the 41st National Day celebration, which created a significant amount of buzz on social networks, and was very well received and valued. Many were overwhelmed to obtain the message from such a significant person; and just over 40% opted to express their contentment and gratitude to his highness through social media.

Shk Mohd SMS

People posted pictures of decorated cars, houses, buildings and streets. One of the most popular pictures that went viral on Social Media that day was of a camel placed inside a decorated 4-wheel vehicle and the UAE flag tied around it’s neck.

National Day Vehicle

Some of the key highlights of the UAE 41st National Day include Abu Dhabi raising the “Largest Traditional UAE Flag” (41 Feet), Sharjah hoisting the UAE flag to a 123-metre tall pole which is considered to be the seventh tallest in the world. Thousands of residents attended the first large-scale National Day parade in Dubai, and Ajman’s successful attempt to beat the Romanian world record of 12,740 hot-air balloons with 15,000 hot-air balloons taking to the UAE sky.

Social Networks were embellished with the colors of the UAE flag and mentions of the National Day. Users couldn’t be more proud and pleased of the events that were happening. People were tweeting live, and salutes were being sent to the rulers. Even the country’s rulers were equally excited about the big day and used social media as a medium to express it.

National Day Comments

In conclusion, the sentiment of celebration has shown a significant increase throughout the years. The flagships and autographix on several cars across the country are in clear notice. Residents were treated to one-of-a-kind celebrations that have showed them the spirit of the union. Not only did Emiratis express their joy to this eventful day, but based on our research, expats as well have showed solidarity and devotion to the country based on their social media activity.