Month: January 2015

Is the Social Media Party Ending?

January 12, 2015

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In 2014, marketers have observed the descending graph of organic reach on Social Media and the increasing need for paid advertising budgets to reach the right people. Various ‘thought leaders’ have also been telling businesses to stop ‘wasting’ their time and efforts on Social Media. These rumblings have become louder towards the tail end of the year, making experts, brands and stakeholders question – Is the Social Media party ending? Continue reading

2014 reflections in creative campaigns

January 3, 2015

 

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VIRAL – that one word marketers are looking for

In 2014, digital campaigns have hit a stride with brands going the extra mile and proactively engaging with their communities online and offline. With many channels available, from the obvious Facebook, Twitter and Instagram to the more specialized Pinterest and LinkedIn, we’re seeing brands utilize Social Media a few steps away from the basics. Take a look at this list of the most creative campaigns of 2014 from the US, some great and some ground-breaking: Continue reading