Month: July 2015

New SocialEyez: Colour Perceptions

July 27, 2015

SE

Colour is one of the most persuasive aspects of marketing. Strictly speaking as industry professionals, colour must induce a certain profile to a brand, but that’s far-fetched, isn’t it? Fact of the matter is, that it is too dependent on individual experiences to be universally translated to specific responses. Therefore, when we selected the hues for our new identity, it was more about personality than perception. Want to find out what the new SocialEyez entails? Read up! Continue reading