According to the latest Statista report, by June 2016 there were more than 500 million active monthly users on Instagram. That’s a pretty mind-boggling figure, especially when you consider its inception only happened in 2010. Instagram’s impact on the digital world has been meteoric. Why is that? Instagram’s founder, Kevin Systrom, attributes its success to luck, but Instagram users think quite differently. With 95 million photos and videos being shared every 24 hours and 40 billion photos in total it’s almost incomprehensible.