Month: October 2017

#SocialSpeak: Taking Social Media Advertising to the Next Level

October 22, 2017

It’s your weekly dose of social media news! Read on to find out more about how your favorite social media platforms are taking their advertising features up a notch.

A Twist to Instagram’s Call-to-Action Bars

Instagram is introducing a subtle change to their CTA bars. So what happens when you scroll over an ad for a promoted post or tap on the profile name? The CTA bar turns blue, right? Not anymore. The button’s color will be automatically generated based on the main color in the image or the video on the ad. Continue reading

Unearthing the Latest Developments in the World of Social Media

October 17, 2017

Ready for our fifth instalment of #SocialSpeak? This week we’re talking fake news, bookmarked tweets, and the blurred lines of influencer marketing.

Verifiable fake news

We’ve been hearing “Fake News” tossed around a lot these past few years, and it’s been one of the most annoying aspects of navigating through social media. It’s not fun reading or watching something, getting emotionally attached to it, and then finding out it’s not true. Social media experts have not been taking this lightly, in a continuous struggle to fight back against the sharing of fake news, Facebook announced the integration of a new “i” button, currently being tested out on a few of the social media giant’s users. Continue reading

#SocialSpeak: New Features to Enhance Your Social Media Experience

October 8, 2017

It’s that time of the week again, the newest instalment of #SocialSpeak. We bring to you the latest on the social media scene.

Easier Choices with Instagram Poll Stickers

Confused about what to wear tonight, don’t know what to eat for dinner or cannot pick between chocolate fudge and salted caramel ice cream? Poll stickers on Instagram are here to the rescue. Instagram added a new method for conducting polls that enables you to see your followers’ results as they participate. Much needed, yeah?

It is quite simple. All you need to do is take a photo or a video for your story, choose the two-option poll sticker, write the poll questions and choices and let the results roll in. Not only that, but you can also see who voted for which option. And as with any Instagram story, polls and their results disappear in 24 hours. Continue reading

Seeing is believing…or is it?

October 1, 2017

Our third installment of #SocialSpeak is brought to you by everything unreal.

What you see is no longer what you get.

With new techs coming up basically everyday, the human brain is no longer satisfied with reality, and would rather create its own. People have their phones on them all day (and all night), and now they can change the world around by looking through their small screens.

Augmented reality (AR) is the digital overlaying of information on an image through the use of technology. It is also virtual reality’s lesser known cousin, taking the real world, and changing or adding to it. While VR is a total immersion experience, AR is more grounded and less intrusive.

Continue reading