February 27, 2018
As marketers in the world of social media, we tend to tread a fine line between managing the social personas of our brands and to engage with our personal followers and fans, who often constitute our own family and friends. Some are budding influencers, while some like to debate everything with friends, while others simply don’t have a well-established profile so to speak! Continue reading
February 19, 2018
You’ve heard it all before. Likes are more important than lives. Social media is tearing at the very fabric of human interaction with a chainsaw. Everywhere you go, people young and old are hunched over, staring into their smartphones, bereft of basic human contact and, scarily, bereft of the ability.
But we contend that this is a thoroughly pessimistic view, and it places blame where it should not be placed.
The reality is, social media can be an agent of positive change just as easily as it could be one of detrimental effect. Continue reading
February 11, 2018
We are always looking for ways to improve our content on our social media platforms, and ways to understand our customers and what they would want to see.
Read on to understand more about what you as a business can do to keep improving, and to stay in sync with the always changing social media world.
February 4, 2018
Building and extending connections is what social media networks are all about. When users interact and communicate via these networks, whether as businesses or individuals, they share their feedback about what they like and what they don’t. Be it a new filter or an enhanced video feature they want. And what do these platforms do? They heed the call to make their users’ experience as engaging and interactive as possible.
In this week’s edition of Social Speak, we bring you the latest features that our fave platforms are adding to their arsenal. Continue reading