Month: March 2018

#SocialSpeak: Augmented Reality – Shaping User Experience

March 18, 2018


What you see is no longer what you get.

With new techs coming up every day, the human brain is no longer satisfied with reality, and would rather create its own. People have their phones on them all day (and all night), and now they can change the world around by looking through their small screens.

Augmented Reality (AR) is the digital overlaying of information on an image through the use of technology. It is also virtual reality’s lesser-known cousin, taking the real world, and changing or adding to it. While VR is a total immersion experience, AR is more grounded and less intrusive.

Read on this week’s edition of Social Speak to find out how Social Media platforms are making themselves Augmented Reality friendly. Continue reading

#SocialSpeak: Satisfying Your Craving for Social Media News!

March 11, 2018

A brand’s strong and solid existence on social media platforms has become more important than ever. Brands are always on the lookout for new and innovative ways to reach out to their potential audiences and expand their existing ones. There is no better and more effective way to do so than through social media, the most important tool in any brand’s arsenal. In response, social media platforms have not fallen short of this goal, constantly adding powerful features to help advertisers reach their business goals more efficiently.

Read on this week’s edition of Social Speak to find out more. Continue reading

#SocialSpeak- Will Vero put an end to traditional social media apps?

March 6, 2018

“Vero”, meaning truth in Esperanto language, experienced a huge popularity last week, where it became the highest ranked social application on both the Google Play and Apple App stores.

Vero’s escalating success was even a surprise to its company. This has made the company face issues, where it confessed on its Twitter account that it was facing a hard time dealing with the outstanding number of new users, which lead to technical problems.

Even though it resembles Instagram in many features and functions, it has its own special features that may have contributed to its success. Have a look at its key features. Continue reading