Month: June 2018

#SocialSpeak – The Past, Present and Future of Social Media

June 10, 2018

The world of social media is constantly evolving, from months, days to mere minutes! Over the last decade as it has come to be the dominant platform in the world of media, investments have gone up and businesses are seeing the true value of staying social with their customers.

The first six months of 2018 have brought about drastic changes to the way we approach content and how it gets seeded in our newsfeeds. Agencies and brands have responded, yet this is just the beginning! Midway to the new year, it is the perfect time to capsulate where social media was, where we stand today and where we are headed in the future, based on a presentation by our MD Tarek Esper. The following insights are based on talks and discussions he attended over the past year from industry heavyweights at Social Media Week in London and San Diego. Continue reading

#SocialSpeak: Easy and Simple Ways to Keep Your Content Alive

June 3, 2018

In a minute, an overwhelming number of users log into their various social media accounts but why does it seem like our work is not being seen or shared by many?

A recent article stated that in 60 seconds there are 973,000 logins on Facebook, 4.3 million video views on YouTube, 174,000 users scrolling on Instagram, 481,000 tweets sent, and 2.4 million Snaps created! Can you imagine that kind of activity in just a minute?

Even with the humongous number of active users, this study shows us that the number of average content shares on social media platforms dropped almost 50% in the last few years. Part of the drop is because of changes to the Instagram and Facebook algorithm. However, whatever the reason may be, we have summarised a few tips to help you push your content out for more people to see. Continue reading