2023: The Year of Mixed Reality, Authenticity, and Fun!
Hey friends! Are you ready for 2023? Because it’s shaping up to be a real game-changer in the digital world. From virtual reality to the rise of User-Generated Content (UGC), here are the top trends that will be taking over the digital landscape this year.
1- Mixed Reality:
67% Of Gen Z users. Feel avatars better reflect diverse body types, clothing, and skin tones
41% of Gen Z find it easier to be themselves online than in person
A Whole New World: As WEB3 technology becomes more mainstream, we’re moving towards a world where virtual and real life are becoming one. Platforms like TikTok and Instagram are already incorporating mixed reality features, and it’s only going to get more immersive in the coming year.
2- The Power of Authenticity:
88% Of consumers say authenticity is important to them while trusting a brand on social media
64% Will stop associating with the brand if they do not align with personal values
42% Of businesses with a business size of 1000+ employees work with influencers
Gone are the days of fake influencers and staged content. In 2023, brands are all about authenticity and realness. UGC creators are becoming the go-to for brands looking to connect with their audience in a genuine way.
3- Searching for the ‘Feels’:
40% Of 18-24-year-olds search video results on TikTok, YouTube & Instagram, feeling Is what users are searching for, they want videos, audio, experiences and conversations.
With Gen Z increasingly turning to platforms like TikTok and Instagram for searches, the way we search for things is changing. It’s all about emotions, individual expression, and creating a connection with your audience.
4- Content Mix: A Little Bit of Everything:
Storytelling – Community – Authenticity
Vertical videos may still be the king but that doesn’t mean other forms of content are obsolete. Brands are realizing the importance of a diverse content mix to effectively engage their followers. So, mix it up and have fun with it!
5- Advertising That Doesn’t Feel Like an Ad:
63% of Consumers remembers stories as opposed to 5% remember statistics, according to authors & researchers, Dan & Heath.
As budgets get tighter, advertising will be more efficient and focused on strategy and performance. But that doesn’t mean you have to sacrifice authenticity. By using mindful content and focusing on storytelling, brands can create ads that feel more like a conversation than a sales pitch.
So, there you have it! 2023 is the year of mixed reality, authenticity, and fun! By staying on top of these trends and focusing on storytelling, authenticity and community, you’ll be able to connect with your audience and stand out from the crowd