#SocialSpeak – #UAE47, Twitter’s crackdown and Watch Party

December 10, 2018

As we reach the tail end of 2018, social media networks are coming up with new updates like there’s no tomorrow! Some like in Twitter’s case have been long overdue and make the platform much more open and inclusive free from hate, while a long-standing Facebook update is now available for everyone.

Delve in as we take a look at the highlights from the celebration of the UAE’s 47th National Day celebrations across social media, breakdown the latest updates and gauge the questions you should be asking yourself before posting on social media. Continue reading

#SocialSpeak – We Love It When A Good Video Comes Together

November 5, 2018

A perfectly laid out plan is good, but when that leads to the creation of a video that gets the entire nation talking, that’s great.

Fitness is an essential part of all our lives and ensures a better you, yet most people in today’s world barely get any exercise at all due to time limitations and a variety of myriad reasons. In comes the Dubai Fitness Challenge. An initiate launched by HH Sheikh Hamdan bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Ruler and the Minister of Finance and Industry of the United Arab Emirates that inspires and engages people across Dubai to get at least 30 minutes of exercise daily for 30 days.

The challenge is open for all but plays a very important role in bringing together the various government entities and services across the city. Team members from these offices vow to take part and crush the challenge successfully. Working with a lot of clients in the governmental sector we had a variety of requests to create something special and accept the challenge. Continue reading

#SocialSpeak: Voice Commands Coming to Facebook Messenger

October 29, 2018

Future improvements for the Facebook Messenger app will include the test voice commands feature. An “M” Messenger assistant button will be available in future versions of the app and will appear atop the message thread screen. This button will activate voice commands for chat and calls.

You will be soon able to use your own voice to initiate voice calls, dictate and send messages, and create reminders.

This new update will not distract users from the main experience they get from using Facebook Messenger, unlike other updates the app has introduced like integrating games into Messenger.

Continue reading

#SocialSpeak: The Need for Social Media Literacy

October 21, 2018

It’s an age old tale, every form of media eventually gets tainted by marketeers. It’s as simple as this, when marketeers move in, people move out, leaving the platform questioning its integrity. It happened to print, it happened to television, it happened to radio; but never has the need for media literacy felt like an epidemic, until now.

Is Social Media to blame?

The USP of social media is the possibility of two-way communication, thus the responsibility of keeping it authentic lies with both the creators that make careers through it and the users that consume it. In fact, the lines between who is a creator and who is the consumer is quite often blurred as people feel the need to share their personal experiences so vocally. Whilst the sharing, the stories, the tweets, the posts are an integral part of the platform, the amount of credibility it holds is still up for debate, we’ve all skewed reality on social media to construct a narrative that isn’t always true.

This is where the need for Social Media Literacy arises, creators and consumers are both affected by a third party, i.e. advertisers. Much like the other platforms, advertisers are the bread and butter of creators and ensure consumers have content to consume in the first place. However, as the audience are bombarded with multiple messages through the day, its hard to make a distinction between authentic and make-believe.

If you’re anything like me and really like to dig deep into the psyche of creators, advertisers and consumers, you will be intrigued by Shane Dawson’s series about Jake Paul. The series albeit slightly biased and skewed towards upping Jake Paul’s clout, raises some key questions about viewers’ responsibility on not allowing creators to push boundaries for views and engagement. Logan Paul (Jake’s brother) filmed a dead body for views earlier this year, the video was taken down, but it trended on YouTube for 12 hours before the platform took any action. The media, the consumers, the advertisers pointed fingers at Logan for being insensitive, and rightfully so. The question is why aren’t we pointing fingers at each other for clicking on videos like these, almost assuring creators that they can get away with such shock tactics. Clickbait truly is the guerrilla marketing of the digital age.

Clickbait is the guerrilla marketing of the digital age.

Additionally, we overlook the fact that social media is virtually an immeasurable space. The messages that are intended for a certain audience will find its way to more people and as a result the reality merely becomes a perception and not a fact. We also ignore that what some find funny, others deem as offensive. As consumers, creators and advertisers, we shouldn’t shy away from posting controversial pieces, but it’s important to be prepared for ramifications that are a result of different intentions and interpretations from our audience.

I’m in no way implying our audiences are gullible, but our audiences are victims of over-saturated messages. What is the difference between a novel or a newsfeed? A television ad and a Pinterest board? In theory, they’re all mass communication mediums intended for public consumption. We tend to forget that much like other mediums, some narratives painted on social media are scripted, well-thought and posed to derive a result. The result can be as tangible as views, engagement, sales; but also as intangible as change in perception, altering popular opinion or inducing hateful behavior. It’s not propaganda, it’s purely business.

It’s not propaganda, it’s purely business.

While the digital landscape is ever changing, the criteria for evaluating content remains untouched. Social Media literacy is our only tactic towards protecting and more importantly readying young minds. By doing so, we can empower generations to consciously clear the flow of messages in order to prevent the manipulation of facts. The means to critically filter messages that holds influencers, advertisers and consumers responsible must be provided to all. There are no two ways about it.


Written by Heena Mak

#SocialSpeak: AI – The New Kid on the Block

September 23, 2018

As copywriters and content creators, all we do is write. A lot of the content generated is made with grounds in research and densely-detailed briefs, however, it is compiled into words and sent out into the Internet to be broadcasted on any of the multitude of social media pages and publishing platforms.

What if we told you that our job could get ten times easier thanks to AI? Continue reading