April 23, 2018
Facebook is working on adding a new video option which aims to boost engagement by enabling creators and publishers to post pre-recorded videos within the Facebook live setting. This new process would give approved publishers the opportunity to broadcast pre-recorded content through what’s essentially Facebook live, and the videos would be tagged as “premiere” and not “live”. Continue reading
April 15, 2018
What is up with Facebook, you’re probably wondering. There has recently been rising concerns over the privacy of data that users submit to the social media platform. The issue reached its peak when Facebook CEO, Mark Zuckerberg, was asked to testify before Congress regarding this vital issue, especially after the Cambridge Analytica incident. Continue reading
April 8, 2018
The term ‘tweetdecking’ stands for the practice of copying the tweets of others without giving credit, to boost the number of followers. Tweetdeck groups are also accused of mass-retweeting each other’s content and selling retweets for money, forcing tweets to go viral. Continue reading
April 1, 2018
Amid the widespread outrage of Facebook sharing user date with the firm Cambridge Analytica, many new developments have taken place in the digital sphere, some of which could be game-changing in the long run. Continue reading
March 26, 2018
Small changes with a great impact. What’s new this week in the Social Media world? Here is a summary for the things to keep an eye out for. Continue reading
March 18, 2018
What you see is no longer what you get.
With new techs coming up every day, the human brain is no longer satisfied with reality, and would rather create its own. People have their phones on them all day (and all night), and now they can change the world around by looking through their small screens.
Augmented Reality (AR) is the digital overlaying of information on an image through the use of technology. It is also virtual reality’s lesser-known cousin, taking the real world, and changing or adding to it. While VR is a total immersion experience, AR is more grounded and less intrusive.
Read on this week’s edition of Social Speak to find out how Social Media platforms are making themselves Augmented Reality friendly. Continue reading
March 11, 2018
A brand’s strong and solid existence on social media platforms has become more important than ever. Brands are always on the lookout for new and innovative ways to reach out to their potential audiences and expand their existing ones. There is no better and more effective way to do so than through social media, the most important tool in any brand’s arsenal. In response, social media platforms have not fallen short of this goal, constantly adding powerful features to help advertisers reach their business goals more efficiently.
Read on this week’s edition of Social Speak to find out more. Continue reading
March 6, 2018
“Vero”, meaning truth in Esperanto language, experienced a huge popularity last week, where it became the highest ranked social application on both the Google Play and Apple App stores.
Vero’s escalating success was even a surprise to its company. This has made the company face issues, where it confessed on its Twitter account that it was facing a hard time dealing with the outstanding number of new users, which lead to technical problems.
Even though it resembles Instagram in many features and functions, it has its own special features that may have contributed to its success. Have a look at its key features. Continue reading
February 27, 2018
As marketers in the world of social media, we tend to tread a fine line between managing the social personas of our brands and to engage with our personal followers and fans, who often constitute our own family and friends. Some are budding influencers, while some like to debate everything with friends, while others simply don’t have a well-established profile so to speak! Continue reading
February 19, 2018
You’ve heard it all before. Likes are more important than lives. Social media is tearing at the very fabric of human interaction with a chainsaw. Everywhere you go, people young and old are hunched over, staring into their smartphones, bereft of basic human contact and, scarily, bereft of the ability.
But we contend that this is a thoroughly pessimistic view, and it places blame where it should not be placed.
The reality is, social media can be an agent of positive change just as easily as it could be one of detrimental effect. Continue reading