#Socialspeak: Instagram, the One-Stop Shop Powerhouse

July 9, 2018

As was reported by #SocialSpeak, Instagram has expanded their applications’ services to include a platform for lengthier videos. Previously, users were able to upload videos of up to a minute in length. Just this last month, users are now able to post vertical videos of up to an hour long. The feature is built into their application, and can be found on the top right of your screen, the icon being a little television. It is also a stand-alone app that users can access independently from the Instagram application. “IGTV is Instagram’s first foray into long-length videos and according to Instagram co-founder and CEO Kevin Systrom, it was made to be simple.” Continue reading

#SocialSpeak: Facebook, I need to talk to you

July 1, 2018

Results of a recent international study have delivered some shocking results, and highlights the cracks in social media’s foundation. For the first time in quite a while, a lot of social media users are logging off, deleting their accounts and opting out of social media for more traditional information services and means of socialising.   Continue reading

#SocialSpeak – The Past, Present and Future of Social Media

June 10, 2018

The world of social media is constantly evolving, from months, days to mere minutes! Over the last decade as it has come to be the dominant platform in the world of media, investments have gone up and businesses are seeing the true value of staying social with their customers.

The first six months of 2018 have brought about drastic changes to the way we approach content and how it gets seeded in our newsfeeds. Agencies and brands have responded, yet this is just the beginning! Midway to the new year, it is the perfect time to capsulate where social media was, where we stand today and where we are headed in the future, based on a presentation by our MD Tarek Esper. The following insights are based on talks and discussions he attended over the past year from industry heavyweights at Social Media Week in London and San Diego. Continue reading

#SocialSpeak: Easy and Simple Ways to Keep Your Content Alive

June 3, 2018

In a minute, an overwhelming number of users log into their various social media accounts but why does it seem like our work is not being seen or shared by many?

A recent article stated that in 60 seconds there are 973,000 logins on Facebook, 4.3 million video views on YouTube, 174,000 users scrolling on Instagram, 481,000 tweets sent, and 2.4 million Snaps created! Can you imagine that kind of activity in just a minute?

Even with the humongous number of active users, this study shows us that the number of average content shares on social media platforms dropped almost 50% in the last few years. Part of the drop is because of changes to the Instagram and Facebook algorithm. However, whatever the reason may be, we have summarised a few tips to help you push your content out for more people to see. Continue reading

#SocialSpeak: Instagram Shakes it up for a Friendlier, Healthier User Experience

May 27, 2018

Instagram has released several updates to the application as part of their initiative to have individuals reclaim their social media experience and use the platform more productively.

It seems that the focus is to have Instagram be a safe haven for users, providing individuals with the option of a more personalised feed. By giving users the option of muting certain accounts, they are no longer bombarded with posts promoted to the top of their feeds due to the algorithm implemented a couple years back. Continue reading

#SocialSpeak: These Slips are Killing Your Business on Social Media

May 15, 2018

Social media channels are the most cost-efficient digital marketing methods used to syndicate content and increase business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broader audience of consumers. Read more to know how you can avoid them to increase your brand recognition!

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