November 23, 2016
According to the latest Statista report, by June 2016 there were more than 500 million active monthly users on Instagram. That’s a pretty mind-boggling figure, especially when you consider its inception only happened in 2010. Instagram’s impact on the digital world has been meteoric. Why is that? Instagram’s founder, Kevin Systrom, attributes its success to luck, but Instagram users think quite differently. With 95 million photos and videos being shared every 24 hours and 40 billion photos in total it’s almost incomprehensible.
January 6, 2016
1. Virtual Reality Content Will Make Its First Appearance
The idea is starting to become clear; just as video is a more engaging form of content than still imagery, virtual reality will be the next and most engaging step forward for content. With Facebook’s Oculus Rift and Google’s Cardboard, it’s now easier for brands & businesses to create virtual reality content that efficiently works on both technologies, so I expect to see more moves towards this new kind of engaging content given that 360 videos are now enabled on Facebook & Youtube. Continue reading
October 13, 2015
Digital Media endured enormous progress in 2014, as several transformative changes shaped how audiences interacted with technology and consumed media. Perhaps more so than at any other time in recent history, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets, services and behaviours. We saw platforms strike in ways that toppled existing markets, reconfigured the economics of various industries, and suggested that we are embarking on a new era of digital that will look evidently different from its predecessor. SOCIALEYEZ reports.
August 27, 2015
Burger King invited its archenemy; McDonald’s to join hands in making every burger lover’s dream come true… The McWhooper. The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King. Since, McDonald’s oh-so-politely (NOT) declined, millions of hearts were broken last night and we’re talking about the collateral damage. Continue reading
July 27, 2015
Colour is one of the most persuasive aspects of marketing. Strictly speaking as industry professionals, colour must induce a certain profile to a brand, but that’s far-fetched, isn’t it? Fact of the matter is, that it is too dependent on individual experiences to be universally translated to specific responses. Therefore, when we selected the hues for our new identity, it was more about personality than perception. Want to find out what the new SocialEyez entails? Read up! Continue reading
June 30, 2015
It’s the question we’re asked more than anything, “So what do you actually do all day?”
The word out there is that social media managers spend all day on Twitter/Facebook collecting followers and spend an unhealthy amount of time taking narcissistic #agencylife selfies and snapchatting their lunch. However, ‘IRL’ we’re constantly innovating, tweeting, articulating creative strategies and searching for the next best cup of coffee.
If you work in social media, is this close to what your average day looks like?
May 31, 2015
For five years, iPhone and Android have always been at odds, with Android grabbing the headlines and iOS falling slightly short. Closed vs. open; Design vs. customization, those lines have become blurred ever since. The two operating systems were continuing to converge, until Thursday. The goose-chase became even harder on Apple when Android became more compelling, and Google I/O 2015 just got ahead of itself with Google Now on Tap. A digital soul mate to its users and a threat to Apple’s OS, this new technology may just be ‘The One’ we’re all waiting for. Continue reading
April 28, 2015
Instagram has taken Social Media by storm with their latest update with Emojis! The company updated its iOS and Android apps yesterday with the ability to add emoji hashtags to posts alongside three brand-new filters. Continue reading
April 26, 2015
Our CEO, Fadl Al Tarzi explored different facets of defining ROI for Social Media. Read this piece in Gulf Marketing Review, April Issue.
April 19, 2015
Facebook is currently facing a ‘needle in a haystack’ situation. Finding a brand that entices you to come back for more is becoming increasingly difficult and becoming a brand ‘people are talking about’ is even harder. To amplify your page impressions, we recommend utilizing simple plugins that ensure finest connectivity and easy sharing. Here are a few new (and old) must-haves: Continue reading