Instagram vs Twitter. You’d think there was no contest

November 23, 2016

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According to the latest Statista report, by June 2016 there were more than 500 million active monthly users on Instagram. That’s a pretty mind-boggling figure, especially when you consider its inception only happened in 2010. Instagram’s impact on the digital world has been meteoric. Why is that? Instagram’s founder, Kevin Systrom, attributes its success to luck, but Instagram users think quite differently. With 95 million photos and videos being shared every 24 hours and 40 billion photos in total it’s almost incomprehensible.

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The five types of #McWhooper fans right now

August 27, 2015

Burger King invited its archenemy; McDonald’s to join hands in making every burger lover’s dream come true… The McWhooper. The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King. Since, McDonald’s oh-so-politely (NOT) declined, millions of hearts were broken last night and we’re talking about the collateral damage. Continue reading

New SocialEyez: Colour Perceptions

July 27, 2015

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Colour is one of the most persuasive aspects of marketing. Strictly speaking as industry professionals, colour must induce a certain profile to a brand, but that’s far-fetched, isn’t it? Fact of the matter is, that it is too dependent on individual experiences to be universally translated to specific responses. Therefore, when we selected the hues for our new identity, it was more about personality than perception. Want to find out what the new SocialEyez entails? Read up! Continue reading

Infographic: A day in life of a Social Media Manager

June 30, 2015

It’s the question we’re asked more than anything, “So what do you actually do all day?”

The word out there is that social media managers spend all day on Twitter/Facebook collecting followers and spend an unhealthy amount of time taking narcissistic #agencylife selfies and snapchatting their lunch. However, ‘IRL’ we’re constantly innovating, tweeting, articulating creative strategies and searching for the next best cup of coffee.

If you work in social media, is this close to what your average day looks like?

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Google Now: Your Digital ‘Better Half’

May 31, 2015

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For five years, iPhone and Android have always been at odds, with Android grabbing the headlines and iOS falling slightly short. Closed vs. open; Design vs. customization, those lines have become blurred ever since. The two operating systems were continuing to converge, until Thursday. The goose-chase became even harder on Apple when Android became more compelling, and Google I/O 2015 just got ahead of itself with Google Now on Tap. A digital soul mate to its users and a threat to Apple’s OS, this new technology may just be ‘The One’ we’re all waiting for.  Continue reading

Discovering Facebook Plugins

April 19, 2015

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Facebook is currently facing a ‘needle in a haystack’ situation. Finding a brand that entices you to come back for more is becoming increasingly difficult and becoming a brand ‘people are talking about’ is even harder. To amplify your page impressions, we recommend utilizing simple plugins that ensure finest connectivity and easy sharing. Here are a few new (and old) must-haves: Continue reading

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