March 18, 2018
What you see is no longer what you get.
With new techs coming up every day, the human brain is no longer satisfied with reality, and would rather create its own. People have their phones on them all day (and all night), and now they can change the world around by looking through their small screens.
Augmented Reality (AR) is the digital overlaying of information on an image through the use of technology. It is also virtual reality’s lesser-known cousin, taking the real world, and changing or adding to it. While VR is a total immersion experience, AR is more grounded and less intrusive.
Read on this week’s edition of Social Speak to find out how Social Media platforms are making themselves Augmented Reality friendly. Continue reading
March 11, 2018
A brand’s strong and solid existence on social media platforms has become more important than ever. Brands are always on the lookout for new and innovative ways to reach out to their potential audiences and expand their existing ones. There is no better and more effective way to do so than through social media, the most important tool in any brand’s arsenal. In response, social media platforms have not fallen short of this goal, constantly adding powerful features to help advertisers reach their business goals more efficiently.
Read on this week’s edition of Social Speak to find out more. Continue reading
March 6, 2018
“Vero”, meaning truth in Esperanto language, experienced a huge popularity last week, where it became the highest ranked social application on both the Google Play and Apple App stores.
Vero’s escalating success was even a surprise to its company. This has made the company face issues, where it confessed on its Twitter account that it was facing a hard time dealing with the outstanding number of new users, which lead to technical problems.
Even though it resembles Instagram in many features and functions, it has its own special features that may have contributed to its success. Have a look at its key features. Continue reading
February 27, 2018
As marketers in the world of social media, we tend to tread a fine line between managing the social personas of our brands and to engage with our personal followers and fans, who often constitute our own family and friends. Some are budding influencers, while some like to debate everything with friends, while others simply don’t have a well-established profile so to speak! Continue reading
February 19, 2018
You’ve heard it all before. Likes are more important than lives. Social media is tearing at the very fabric of human interaction with a chainsaw. Everywhere you go, people young and old are hunched over, staring into their smartphones, bereft of basic human contact and, scarily, bereft of the ability.
But we contend that this is a thoroughly pessimistic view, and it places blame where it should not be placed.
The reality is, social media can be an agent of positive change just as easily as it could be one of detrimental effect. Continue reading
February 11, 2018
We are always looking for ways to improve our content on our social media platforms, and ways to understand our customers and what they would want to see.
Read on to understand more about what you as a business can do to keep improving, and to stay in sync with the always changing social media world.
February 4, 2018
Building and extending connections is what social media networks are all about. When users interact and communicate via these networks, whether as businesses or individuals, they share their feedback about what they like and what they don’t. Be it a new filter or an enhanced video feature they want. And what do these platforms do? They heed the call to make their users’ experience as engaging and interactive as possible.
In this week’s edition of Social Speak, we bring you the latest features that our fave platforms are adding to their arsenal. Continue reading
January 28, 2018
Amid the evolution that social media is witnessing nowadays,
every platform is striving to attract the largest number of users, by
various adjustments and special enhancements. This week on
#SocialSpeak, we are highlighting a Snapchat-style tool, that
Twitter is rumored to be working on to make it simpler for users to
post videos on its app.
January 21, 2018
2018 has dropped a bomb-shell on organic ad reach, and a lot of marketing experts have been crying that the sky is falling ever since. This week on #SocialSpeak, we’re going to be analyzing Facebook’s new algorithm change to give you some hints that can help you navigate this new and exciting phase! Continue reading
January 15, 2018
LinkedIn for influencers?
LinkedIn started as a platform for professionals and businesses to mix and match. Now, it is the platform for “businesses, marketers and entrepreneurs to build a strong foothold in the industry, and more importantly, establish a personal brand” (Singh, 2018).
They went from simple content creation, to users sharing self-published content, insights, and information. Continue reading