February 19, 2018
You’ve heard it all before. Likes are more important than lives. Social media is tearing at the very fabric of human interaction with a chainsaw. Everywhere you go, people young and old are hunched over, staring into their smartphones, bereft of basic human contact and, scarily, bereft of the ability.
But we contend that this is a thoroughly pessimistic view, and it places blame where it should not be placed.
The reality is, social media can be an agent of positive change just as easily as it could be one of detrimental effect. Continue reading
February 11, 2018
We are always looking for ways to improve our content on our social media platforms, and ways to understand our customers and what they would want to see.
Read on to understand more about what you as a business can do to keep improving, and to stay in sync with the always changing social media world.
February 4, 2018
Building and extending connections is what social media networks are all about. When users interact and communicate via these networks, whether as businesses or individuals, they share their feedback about what they like and what they don’t. Be it a new filter or an enhanced video feature they want. And what do these platforms do? They heed the call to make their users’ experience as engaging and interactive as possible.
In this week’s edition of Social Speak, we bring you the latest features that our fave platforms are adding to their arsenal. Continue reading
January 28, 2018
Amid the evolution that social media is witnessing nowadays,
every platform is striving to attract the largest number of users, by
various adjustments and special enhancements. This week on
#SocialSpeak, we are highlighting a Snapchat-style tool, that
Twitter is rumored to be working on to make it simpler for users to
post videos on its app.
January 21, 2018
2018 has dropped a bomb-shell on organic ad reach, and a lot of marketing experts have been crying that the sky is falling ever since. This week on #SocialSpeak, we’re going to be analyzing Facebook’s new algorithm change to give you some hints that can help you navigate this new and exciting phase! Continue reading
January 15, 2018
LinkedIn for influencers?
LinkedIn started as a platform for professionals and businesses to mix and match. Now, it is the platform for “businesses, marketers and entrepreneurs to build a strong foothold in the industry, and more importantly, establish a personal brand” (Singh, 2018).
They went from simple content creation, to users sharing self-published content, insights, and information. Continue reading
January 7, 2018
Looks like 2018 will be a good year for social media, with platforms already working hard to enhance their users’ experience and take it to a whole new level! Read this week’s edition of Social Speak to learn all you need to know about what social media networks have in store for us. Continue reading
January 3, 2018
Everyday millions of people use Instagram to express themselves, connect with others, and with their passions. Businesses and creators find Instagram as a wide platform in which they are able to attract their audience and build a relationship with them, by tapping into their passions and interests. One way to connect with audiences is through partnering with influencers and publishers who market these businesses brands. Continue reading
December 24, 2017
As we look forward to 2018, review the year gone by and work on new strategies for the upcoming year, one topic above all is set to rule the world of social media in 2018, and that is nothing less than the beautiful game and the world’s most popular sport, football.
While some may be insta-famous, ‘The World’s Game’ has left an unmatchable footprint in the world of social media and will just continue to rise with the forthcoming FIFA World Cup 2018 in Russia. Especially since 4 regional teams will be participating in the World Cup after ages. According to a report by Forbes, European football teams held 11 out of the top 20 spots in the world for combined social media followings, interactions, and earned media value.
Let’s look at how Football has taken over our most used social media platforms. Continue reading
December 17, 2017
It’s been a big week for social media; a week during which, for want of a better word, two of social media’s biggest players displayed a certain maturity that can only be accessed through the passage of cold, unskippable time. Instagram, for its part, introduced an update that might prove to be its most revolutionary since the app’s birth, while Twitter, in a move displaying its distinctly matured ability to adapt to its users’ habits, adopted an aspect of the Twitterverse that had previously been neglected. Continue reading