Royal wedding sets social-media records

May 1, 2011

SocialEyez reports more activity around Will and Kate wedding than for Japan earthquake or Egyptian uprising with Egypt being the top contributor from the Middle East region.

The links on official website for the Royal Wedding were constantly updated as they featured the latest videos, photos on YouTube and Flickr respectively; in addition to the frequent posts on Facebook and tweets on Twitter.

Facebook released some numbers about the Royal Wedding that says a lot about what people were saying about the event.

Americans on Facebook were way more excited about the wedding than their British counterparts, with 1.953 million US users posting updates about it compared to 1.004 million in Britain.

Facebook users were concentrated on fashion and celebrity in their status updates, with David Beckham, the wedding dress and Princess Beatrice’s crazy hat all getting a lot of buzz on the site.

In fact, as of time of writing, over101,411 people are fans of “Princess Beatrice’s ridiculous Royal Wedding hat.”

SocialEyez monitored millions of conversations on various social media platforms and found that Egypt was the only Arab country to capture a spot in the list of countries that discussed the Royal Wedding on the internet.

Egypt is gradually carving a niche for itself as the social media capital of the Middle East, the country ranked 14th in the list.

Some Facts

  • Sentiment was mostly positive (58%). 24% of tweets registered as neutral, and 18% were negative
  • 64% of tweets came from women, versus 36% from men
  • Mentions of the #RoyalWedding hashtag topped 1 million by mid-ceremony
  • 42% of all Royal Wedding-related tweets came from 39% came from mobile devices.
  • Top hashtags include #royalwedding, #rw2011 (the official Royal Wedding hashtag), #royalwedding!, #rw11, and #bodareal (Spanish for “#royalwedding”)

By SocialEyez Content Team

The Buzz: Royal Wedding

April 28, 2011

Royal wedding chatter sets social media abuzz

With millions of people around the world discussing The Royal Wedding on forums, micro blogs and other content sharing websites across the world, SocialEyez takes a dive into the world of social media to understand the trends that are shaping the conversations in the buzzing world.

The internet is increasingly flooded with chatter about the upcoming event and data suggests that news stories penned in reference to the event have increased to a hefty seven million per day, up from just one million per day at the beginning of the month.

According to a report, royal wedding related blog posts meanwhile have jumped from 46.7m at the start of the month to hit 102.9m.

YouTube hasn’t been spared the Royal fever either with the volume of videos posted with wedding associated tags leaping from 37.5k per day to 460k per day.

Twitter meanwhile has witnessed an explosion in tweets discussing the upcoming exchange of vows, with around 5,000 per hour being posted, a figure which has expanded rapidly in recent weeks.

Quick Facts

  • Although Kate is only 29 years of age, she will in fact be the oldest bride to have ever married into the Royal Family.
  • Some 40 foreign royals have been invited, including the crown prince of Abu Dhabi, the Sultan of Brunei, the Emperor of Japan, and kings of Malaysia, Tonga, and Thailand.
  • President Obama has not been included in the 1900 guests invited to the wedding due to the high costs of additional security that would be required on his behalf. Obama will, however, visit the UK in May to pay his respects to the newlyweds along with a royal dinner and ball.
  • Prince William will not wear a ring after the marriage, but Kate will wear a gold ring passed down to William from the Queen.
  • The royal couple have requested that their guests donate to a choice of 26 charities instead of bearing wedding gifts to them.
  • If Prince William had wanted to marry before his 25th birthday he would have required the consent of his grandmother, Queen Elizabeth II.
  • The economy is set to experience a hefty boom due to amount of consumers spending on celebration products such as: bunting, decorations, alcohol and party equipment. This is estimated to generate an extra £480million to retailers across the UK.
  • The see-through Charlotte Todd dress that Kate wore in a charity fashion show at St. Andrews University back in 2002 was recently auctioned off for £78,000

Social Media Perspective: What are the people discussing?

The top discussed subjects that defined all the natter about the most talked about wedding included a bulk of conversations about Kate Middleton’s visit to the King’s Road like any normal 29-year-old. Interestingly, people also discussed about Scots Guard removed fromRoyal Wedding duty for making vile slurs against Kate Middleton. People tweeted and discussed about a gambler who stands to win £72,000 after betting that Kate Middleton will become the first ‘commoner’ to wear the Queen’s tiara.

Social media users also talked about a poll that reveals fears that Middletons might face snobbery at the Palace.   A surprise to many but people also chatted about the Kate’s High Street honeymoon wardrobe, which apparently included four dresses for £225.

The Royal Wedding is set to attract the biggest audience in television history – an estimated 2.4 billion. However, the convergence of television and the internet will definitely give it a massive boost.

Facts: The Social Buzz

The Buzz report is now available in Arabic and Persian language. Click on the links below to read this week’s edition of the report in the two languages.



The Buzz: Obama at Facebook

April 21, 2011

Social media is changing the way businesses, politicians and media strategists think.

It is the advent of an age that lays the foundation of a freely networked and cohesive web universe. It is interesting to see some of the world’s most powerful personalities identifying the potential of social platforms to share their message with their fellow countrymen.

By visiting Facebook headquarters in California’s Silicon Valley, where 26-year-old founder Mark Zuckerberg is a folk hero, Obama sought to connect to tens of millions of people who have adopted social media as a prime method of communications.

“My name is Barack Obama and I’m the guy who got Mark to wear a jacket and tie,” the president said, to laughter, at the beginning of a live-streamed town hall event with Zuckerberg.

Zuckerberg, dressed in jeans, sneakers and a tie, and Obama, dressed in a business suit, then took off their jackets before the president started fielding questions about how to reduce the budget deficit, which is projected to hit $1.4 trillion this fiscal year.

Promoting his plan of spending cuts and tax increases for the wealthiest Americans, Obama told the rich Facebook founder that both of them would have to pay more taxes to help out.

Obama’s Facebook event was popular both online as well as offline.

With over 19,375,681 fans that like Barack Obama’s page on Facebook, the response to the post pertaining to the event at the Facebook headquarters came with several thousands of likes and comments.

A sampling of comments posted by the Facebook fans of the U.S. President are mentioned below –Robert Overturf :I am a supporter of Barack Obama and I voted in 2008 to put him, as the most promising candidate, in office. I am happy with the progress he has made in office despite the insurmountable uphill battle it has been. However, I am beginning to waiver for one reason. The most important issue on the minds of young voters is constantly laughed off, pushed aside, or ignored altogether. I am referring to prohibition and failed drug policy that costs lives and tons of money. Up until recently my vote was unquestionably going to be in support of our president. The question has now become …Is he really listening? I just don’t know anymore.

Richard J Lillis: I am a 68 year old man graduating this May with a BS in Community Health and Human Services, also I have my CASAC training Certificate and have been accepted to Long Island University for my Masters in Mental Health Counselling. We need jobs and we can rebuild this Country with our mind, body and spirit

Nathalie Demiri: EMERGENCY Mr The President of the United States ! If you can try to help people in the camp of Ashraf near Baghdad! More 300 people haven’t medicaments and must be hospitalised. It’s “crime of the silence”. Please help them! Every person in the world must to have same law. Thank you in advance for your attention and rapidly intervention.

Lheinha Cool:  Mr Barack Obama stop supporting the Bahraini regime against the peaceful protesters the opposition will never give up so don’t continue this game with Saudi Arabia.

Gunde Schuller: I´m proud of such an President , which is answering the question from the people of the United States in a live meeting !!!! that it solving a lot of problem´s, if he is seeing the people face to face or in the livestream ! Congratulation Mr. President !

Donna Davis Alexander: FB did a very poor job with this. Could not find where I was suppose to be for 20 minutes and then when I did I could not get sound.Very disappointed.

Woodie Kirkwood: I supported you in 2008 but with your war and give away of America I will be working very hard to have you rejected by the voters

Sid Rasmussen: Mr. President: You explained it all so well. Your FACEBOOK audience was the brightest and had great questions for you. What a wonderful event. Too bad so many losers had to show up with their ridiculous comments afterward. Thanks to all who had something positive to say or thoughtful intelligent complaints. I’m staying with Obama in 2012. He’s the best! I’m still smiling at his warm humor, too.

The Buzz: Burqa ban

April 14, 2011

French ban on full face veils, a first in Europe, went into force on April 11, 2011, making anyone wearing the Muslim niqab or burqa in public liable to a fine of 150 euros (133 pounds) or lessons in French citizenship.

The centre-right government, which pushed the law through parliament in October, rolled out a public relations campaign with posters, pamphlets and an official web site to explain the ban and how it will be enforced.

Guidelines in the pamphlet forbid police from asking women to remove their burqa or full-face veil in the street. They will instead be escorted to a police station and asked to remove the veil there for identification.

France’s five-million-strong Muslim minority is Western Europe’s largest, but fewer than 2,000 women are believed actually to wear a full face veil.

So does this burqa ban turn a right into a crime? The debate is on and people from the
social universe buzz forums with questions, answers and opinions.

SocialEyez through its research and analysis captured some insights on this issue that has gained momentum in Europe and around the world.

Top Countries that participated in social media conversations

Share of Voice – platforms that engaged people

The burqa ban has raised some critical questions not just for French politicians and society at large, but for democracies throughout the world.

How a state embraces or rejects diversity and difference within its borders speaks to the strength of its democratic principles and values.

Countries around the world are increasingly diverse in their religious, ethnic, linguistic and cultural composition. Among the 194 sovereign states, there are about 4,000 ethno-cultural entities; 40 per cent of states have five or more such groups; less than a third have ethnic majorities.

This new demography demands new approaches to creating and maintaining shared, cohesive and inclusive societies, where all citizens feel safe 
and at home.

Many social media users believe that the process leading up to the formation of the committee, the recommendations themselves, and now burqa ban is based on the belief that the veils are contrary to French principles of secularism and equality.

Yet why not consider that it is possible to support values of diversity and egalitarianism at the same time? Or that creating space for diverse identities to coexist and thrive in France, although challenging, creates opportunity for a stronger, more robust common French identity?

People are questioning that instead of viewing the diversity represented by women in face veils as a threat to French values, why not embrace and promote that diversity for the richness it contributes to French society?

By SocialEyez Content Team

The Buzz: Syria

April 7, 2011

Following the recent wave of protests in Syria, President Bashar Al Assad’s office said he was considering lifting the emergency law and enacting a party law. Later, the president dismissed his cabinet.

Unlike some foreign observers, Syrians are not impressed. Changing the ministers is a meaningless gesture unless it’s followed by real reform, and Syrians have heard promises of reform too often.

The idea of a new party law in particular has come up whenever the regime is under pressure – for example in 2000, after Assad took power, or in 2005, after Syria’s forced withdrawal from Lebanon. What has followed demonstrated how far the regime is prepared to go – or more accurately not to go – when it speaks of reform.

Senior Syrian army ranks are packed with loyal members of President Bashar al-Assad’s Alawite minority, reducing any prospect of military pressure on him to stand aside if protests grow, military experts say.

Unlike the armies in Tunisia and Egypt, whose refusal to confront non-violent demonstrations spelt the demise of their autocratic rulers, the fate of many senior Syrian military officers is closely tied to that of Assad.

Although some officers from the Sunni Muslim majority have been promoted to senior ranks, Sunni influence has been weakened and Assad’s brother Maher controls key military units packed with Alawite soldiers.

SocialEyez followed the buzz in the region and beyond. Here are some insights derived from the trends that we monitored in the region:

Share of Voice – Where were the people talking?

The Sentiment – What were the people talking?

The focus of most of the conversations remained on social issues that touched their lives.

Top Countries that contributed to the social buzz

Top languages in which people discussed issues that affected Syria

Special Report: Awakening of the Arab consciousness

March 31, 2011

A comprehensive research conducted by SocialEyez gathered vital insights from the world of Arabic and Non-Arabic social networks on the key political and socio-economic trends that are currently shaping the Middle East.

The region is witnessing an awakening in the Arab consciousness that has manifested in colossal waves of protests that are changing region’s political and social landscape.

With a strong spiritual culture that has laid the foundation of a society that inspires benevolence among the people who shape the identity of the land; the protests were initially peaceful and demanded changes that could bring more freedoms, reforms and political changes to improve the quality of life of the common man.

The Arab world as most of us understand has two social dimensions – the Kingdoms or Monarchies and the Republics.  The Arab Kingdoms take pride in their huge economic capabilities while the Arab Republics with comparatively humble economic capabilities offer people a similar set of political and social-economic conditions.

So the region has much in common when it comes to deal with issues like: freedom of press, socio-economic parity within the general public.

Social media that translates the ‘power of networks’ into the ‘power of influence’, has offered the common man, especially the youth with freedom of speech that helped them create communities that shared a common vision and mission to bring change.

It is a new age that we have entered in the Middle East – an age that is about to define the meaning of freedom and unity.  As the people march into this new dimension of awakened consciousness, there are discoveries to be made, lessons to be learnt and a rich heritage that is to be preserved with integrity.

The report presented by News Group International, unfurls this new dimension with insights from the Arab world that is discussing how these waves will drench them with a new understanding about their rights as world citizens.

From Tunisia to Egypt and rest of the countries in the region the journey has been tumultuous. As we put together all the pieces of the jigsaw spread in the world of social media, we find an interesting mix of elements that have determined the recent uprisings.

Autocratic Regimes

With Arab republics that saw no regime change in the recent decades, people started seeking answers to questions that emerged when they found that their voices were unheard and rights trampled under the oppressive leadership of dictators.

The people found that such regimes nurtured a culture of prejudice, to divide and rule within their societies.  So they raised the flag through protests that demanded equality for all the sections of the society and freedom to change reforms that touched their lives.

Governments were toppled when they failed to effectively respond to these calls.  While in the Arab kingdoms, the Rulers continue to retain an environment of solidarity by listening to their people and making feasible changes to make their world better. The people who protested in these monarchies welcomed the initiatives taken by their rulers but continued to stay put on what they felt needs to be done in the coming times.

Religious Influence

Religious influence worked as a ‘bond of coherence’ within the community of protestors who still believe in respecting their Ruler. Islamic scholars played a role of key influencers in this unified alignment of beliefs that aims to sustain a culture that promotes stability and togetherness.

However, differences in opinion that persistently emerge from the desert of social prejudice between the Shiites and the Sunnis continue to hamper any progress towards Arab Unity which many feel is still an elusive dream.

And the Great Awakening

The new age has arrived and the region is left with no choice but to adapt to this awakened Arab world which is social, vocal and influential.  But freedom comes with responsibility and the new governments that represent the voices of the people need to understand their role to moderate and manage their identity in this democratic world of social media.

The awakening has to evolve into an awareness that will ultimately bring a realisation of political, social and economic responsibilities. Arab governments have to not only guard but enable their societies in defining the interests of the society.

Presented By SocialEyez Content & Research Teams

The Buzz: Help Japan

March 30, 2011

People from across the world have come together to on one of the most powerful platforms of all times: social media; to help millions of people in Japan who continue with their struggle to survive without water, food and electricity.

The number of aid campaigns supporting Japan has been on the rise. From global charitable support groups, schools, corporate, NGOs, governments, publishers, celebrities, etc; the whole world has risen to this new awareness that Japan is facing one of the worst humanitarian crisis of all times.

Buzz Trends:

Share of Voice – where did people talk?

Daily Search Results

Top countries that participated in discussions on social media


Top web domains where people shared their concerns about Japan

Content Tone


“Hopefully this will raise awareness of what could happen.”

“People have to be ready.”

Rebecca Black is donating the proceeds of her song Friday to Japan Tsunami/Earthquake Relief. You should report that.

“The Japan tsunami grabs my heart every time I hear of the devastation. A school that had a 108 children 77 of them are missing and presumed dead.”

“An IPMG company, is selling limited edition art prints to raise money for the Red Cross Japan Tsunami appeal.”

“Recently Japan has been struck by a powerful earthquake and hit by a massive tsunami. Worst a Nuclear plant has threatened thousands of residents. I want to help Japan by sharing 30% revenue from my site called – Will you help me spread the word by tweeting this? Thank you and may God help us.”

News Brief:

Japan seeks help from France and the United States in its battle to contain radiation from a crippled nuclear plant where traces of plutonium have been found. This has raised public alarm over the world’s worst atomic crisis since Chernobyl in 1986.

Experts say that plutonium which is highly carcinogenic is one of the most dangerous substances on the planet; it is a by-product of atomic reactions and a prime ingredient in nuclear bombs.

The levels, of up to 0.54 Becquerels per kg, were not considered harmful, Japanese officials said.

The UN atomic agency IAEA agreed. “Concentrations reported for both, plutonium-238 and plutonium-239/240, are similar to those deposited in Japan as a result of the testing of nuclear weapons,” said its latest briefing.

First rattled by the earthquake and then engulfed by a giant wave, the Fukushima plant resembles a bomb site, with steam and smoke occasionally rising from mangled pipes and twisted steel.

At the site, highly tainted water has been found in some reactors and in concrete tunnels outside. Sea water has also showed radiation and shipments of milk and some vegetables from areas nearby have been stopped due to contamination.

Radiation has been found in tap water in Tokyo, 240 km (150 miles) to the south, and in tiny traces abroad.

The crisis in Japan has not only sent ripples through the global economy but also worries the world citizens who continue to discuss, debate and find ways to help people face one of the biggest disasters in the history of mankind.

By SocialEyez Content Team

The Buzz: Spidey on the Burj

March 29, 2011

DUBAI – A French daredevil urban climber on Monday scaled the world’s tallest building, the 828-meter (2,717-foot) Burj Khalifa in Dubai, fighting winds that delayed his ascent for hours, news agencies reported.

Source: Twitpic

Alain Robert, 48, who is also known as the French Spiderman, took about six hours to climb the more than 160-storey building, using a rope and harness as required by organizers.

But he said the safety precautions and the attention from a crowd that had gathered to watch made him more nervous. Social media enthusiasts shared their amusement by tweeting, blogging and sharing their thoughts across the community networks.

A twitter user from Dubai said, “Wow! French “Spiderman” climbs Burj Khalifa, the tallest skyscraper in the world”; while the other questioned, “What did he achieve by doing this?”

Amazing but true, the French Spiderman reached the top of the Burj Khalifa at around midnight.

Robert has been arrested many times in various countries as authorities rarely give permission for his dangerous climbs but climbing the Burj Khalifa remained his ultimate challenge.

He had first climbed a building at the age of 12 when he got locked out of his apartment and decided to mount the eight stories up to an open window.

Tell us what do you think about Robert’s adventure. Write to us at

By SocialEyez Content Team

The Buzz: Libya

March 27, 2011

One week after the United Nations Security Council authorized the use of military force in Libya, a solution to the country’s crisis appears nowhere in sight.

As the Gaddafi regime remains entrenched in the west and the rebels continue to control the east, from Libya’s second city of Benghazi to the Egyptian border, raising the spectre of an impasse and the de facto division of the country.

Experts suggest that a thorough introspection is required at the outset to ensure that the world body’s ‘right to protect’ doctrine and ‘Resolution 1973’ is not crushed with in pursuit of petty personal desires on the part of coalition member states.

This coalition of the willing has been sanctioned for the sole purpose of saving the Libyans from an autocratic regime. But, it seems that the broadness of the resolution, which authorises ‘all necessary means’ to intervene and protect the Libyans is at the heart of the determination to get going.

The major powers in action should mind that the resolution does not specify regime change as an end. Though not many would like to shed a tear for Gaddafi, it goes without saying that making a martyr out of him will come to haunt the prospects of peace and prosperity in the region.

With a no-fly zone in effect, it’s time to get real on the ground in Libya.

SocialEyez brings you a snapshot of how the social media landscape has been bombarded with questions and opinions on how the world should react to the crisis that has engulfed Libya.

It was interesting to find that unlike the revolts in the neighbouring countries that were fuelled by social media networks, the majority of conversations happened on micro-blogging platforms.

Where were the people talking?

SocialEyez found that most of social media activists linked to Libya engaged in active conversations on micro blogs instead of the popular social networks. It was also interesting to know that United States of America was a major contributor on these social media forums.

What were the people talking?

People are talking about the implications of the UN Resolution to allow military action on Gaddafi’s forces operating in Libya, many feel that the current situation in Libya gives US an opportunity to exercise more control in a country that is trying to comprehend the changing face of its society and national identity.

Buzz Highlights – Verbatim

“Can u plz in future refer to the army as Gaddafi army? Because they don’t represent Libya.”

“Gaddafi keeps claiming explosions in #Tripoli r fireworks, I think we should bomb his fireworks storage unit then see what they have 2 say”

“Inshallah we will replace all monuments of #Gaddafi with reminders of those who sacrificed their lives to free Libya.”

“We will never forget the way we are street smart and that’s why Libyans are fighting Gaddafi with no weapons and we are still winning!”

“No ONE man has EVER been able to achieve that in human history. What makes you think Gaddafi controls all wealth in Libya?”

“A team from Doctors Without Borders, left Libya last week as Gaddafi’s forces neared Benghazi, is waiting for a guarantee from all parties”

The Buzz – Mubarak’s Speech

February 3, 2011

Over the last week massive demonstrations have been taking place in Egypt. The protests which began peacefully were calling for President Hosni Mubarak to step down from office immediately. After days of protests, Mubarak finally addressed his countrymen in a speech through which he told the people of Egypt that he will not step down until his term is complete in September, but that he will not run in the next election. He also stated that he will not live anywhere but his country, where he intends to die; indicating that he will not stand for being exiled like Tunisian leader Ben Ali.   This speech led protestors to become divided and has resulted in extreme violence in Tahrir Square where the demonstrations are taking place, as well as other parts of the country.

SocialEyez has been monitoring the issue closely. The following report details the results of an extensive search on the social media coverage resulting from Hosni Mubarak’s speech, and its aftermath.  The social media monitoring time frame is from February 1, 2010 to February 3, 2011.

Our research generated a total of 53,577 comments/posts during this time, related to the reactions to Mubarak’s speech. Below is the chart of the daily volume that we captured:

The activity was highest on February 1st; the day of the speech, with approximately 60% of the results being found on this day.  The activity decreased gradually over the next two days, due to interruptions in communication channels.

Socialeyez has categorized the comments into the four main opinions being voiced. This diagram demonstrates the breakdown and a sample comment from each opinion group.

The majority of the results (49%), held the opinion that Mubarak needs to step down immediately, and not in 6 months time. Comments like “Egyptians will not accept this anymore. Mubarak must not leave in September, he must leave now” orMubarak wants to leave with his dignity in September while trampling over the dignity of 80 million people” were found on several social media channels.

Meanwhile, 34% of users held neutral opinions and posted news, or links to sites with more information on the issue.

13% of users felt that the United States and other nations should offer support and aid to the Egyptian people. For example: “Obama must tell Mubarak to immediately resign or lose all US aid.”

Those who felt that Mubarak has the right to finish his term were in the minority at only 4% of the results captured. Comments like “President Mubarak could’ve left Now, But Just to Make Things Clear, He Wants to Leave Egypt When The Egyptians Are Safe. He is an Egyptian & He Will Die an Egyptian!” were less common in the analyzed results.

Where were people talking?

The vast majority of posts were found on Micro-blogs such as Twitter (44%), followed by Other Media Types (31%) these include comments posted below news articles.  Facebook was responsible for 10% of the results. It is important to note that in the majority of the actual conversations took place on Message Boards/Forums, while results found on Micro-blogs and Social Networks were simple statements or links to news articles.


In terms of the age and gender of the users who contributed to the online buzz, the majority (45%) was male, and 62% were under the age of 35. This shows that youth are playing a major role in actively expressing their opinions on the issue. Below is a word cloud of terms which were related most to the topic:

It is evident from these results that users across Egypt have strong opinions on what is happening across the country.

By: Dennis Frieß & Raghad Tayeh