The Buzz – Emirates ID

December 30, 2010

After many announcements about the new Emirates ID cards becoming mandatory for all residents of the UAE over the past year, many people simply brushed off the requirement to a later time. The ID cards would contain personal data including the address, photo, date of birth, and fingerprints of each resident, and would be used as official identification throughout the country. When it seemed many were not taking the issues too seriously, the Emirates Identity Authority (EIDA) issued various warnings that people without ID cards would not be allowed to access certain government services and could face significant fines. Not too long after the issuing of the warnings, the deadline for obtaining the ID cards was pushed back due to the last minute rush causing crowding at the EIDA typing centers, and long queues. Under the new timeline, Emiratis have been given until June 30, 2011 to register, which is a six-month extension, while expatriate workers can register whenever they renew or apply for a residency visa. According to the agency, more than 1.5m residents registered for cards in 2010. With heavy coverage from local news on the Emirates ID issue, Socialeyez decided to gauge the buzz around this topic. The following is a report detailing the results of an extensive search on the social media coverage regarding the Emirates ID cards.

The volume distribution of the results over the time period within the date range

Many discussions were found online regarding the topic; however, results were almost exclusively in English. 578 results were captured in total over the period of November 15, 2010-December 29, 2010. The whole of the data was used to give insight on the buzz. The volume of results was highest on the 26th of December, which was one day after the announcement of the extension was made.

The link to the announcement, issued December 25th on the EIDA website is provided: (http://www.emiratesid.ae/en/news-updates/news/identity-card-registration-deadline-for-nationals-extended-for-six-months-and-registration-of.aspx).

The volume in the days leading up to the extension was also high, and it seems people had been discussing the topic and the fast approaching deadline. There was also a clear peak of volume on the 22nd of December, which was one day after Abu Dhabi announced that it would adopt ID cards in all transactions for individuals.

Link provided: (http://www.emiratesid.ae/en/news-updates/news/abu-dhabi-distribution-co-adopts-id-card-in-all-transactions-for-individuals.aspx)

Where were people talking?

The distribution of volume amongst various outlets of social media

The vast majority of posts were found on Micro-blogs such as Twitter (41.6%), followed by Social Networks, which also had a significant percentage of results (32.6%), and include sites such as Facebook. It is important to note that in the majority of the actual conversations took place on Message Boards/Forums, while results found on Micro-blogs and Social Networks were simple statements or links to news articles.

According to our system, online conversations generally occurred in the United States and the United Arab Emirates. However, it is essential to remember that our system tracks results and attributes a country to a result based on a mention of a location in the profile or the comment of the user, and if not found, our system then attributes the result to the host server of the website, which for many popular websites (such as Facebook, and Twitter) is the United States. This is the reason that the United States shows up as one of the countries with the highest volume of results.

How did people feel?

Sentiment distribution in regards to Emirates ID

In general, if the question posed was: “How do you feel about the Emirates ID process?”, 69% of the discussions were neutral in nature, with people reposting links of news articles and asking others questions about the deadline, procedure, etc. Aside from the neutral sentiment, negative sentiment was the next most frequent acquiring 27% of the total volume. Only 4% of the sentiment was positive.

What were people saying?

There was an array of various types of comments to be found. Many people had questions about the process, and posted comments in order to find some clarification on the issue surrounding the ID:

“How do you change your appointment? The number they gave me in my day-late SMS doesn’t work.”

“Does anyone know the quickest way to get this done ?”

“They said that it’s a must to have the emirates ID.card…or else well be fined at the airport when I come back! How true?”
“Any update on Emirates ID Card..31 Dec is the final deadline?? Pls share Guys if you have any info..heard we have to Pay fine after 31Dec..Pls confirm if any one has info about it..Thanks,”

However, many used various social media outlets to vent about their frustration regarding the long queues, the requirement to leave passports behind and other complications:

“3 hours in queue for emirates id and counting. I wanna hurt someone so bad.”
“UGGHHH… you have to leave your passport???”
“At the Emirates ID office, not seen this many angry ladies in one place before.”
“gggrrrrrrrr….fed up of this emirates id…always changing rules…..gggrrrr…….”
“huhh!!! I’ve been queing here today at 6am (immigration)for emirates id but still not yet finish grrrrr….sleepy,dizzy and hungry.”

There were also many complaints about the fees that need to be paid in order to process the Emirates ID cards, and misinformation about how much the process actually costs:

“@Mahmoud_ @omarulhaq Emirates ID is a scam. They’ve pushed the “deadline” countless times. I refuse to let them con me out of 200 dhs!”
“670 dirhams??? WOW… Going to see if I can just skid by without that”

“Yup… a rip off BUT you will end up paying unless you luv waiting for hours and hours. They will ask money for everything since we don’t pay taxes here. This is the reality for newbies like me!!! Does it mean that is sucks to me ? Pretty much HAHA. For you it is fine..you did not have to go through this. The UAE ID Card saga costs 470 Dhs and I hope it is one time deal. If you decide to renew your visa I hope they keep the same number otherwise it will suck. Sorry for using “suck” but it really does S*ck.”

Finally, some people simply resulted to using their statuses to celebrate the extension, or share with friends the fact that they have finally completed the long process:

“Great news to all in UAE deadline for Emirates ID extended up to 30 June 2011 ……,”
“Just finished applying for our Emirates ID card… It’s like joining the Amazing Race and finishing as the Ultimate Survivor Philippines…”
“yipeeeeeeeeeeeeee………….i got ma “EMIRATES ID”

The Buzz – $US 11 Million Christmas Tree

December 23, 2010

On December 16th 2010, The Emirates Palace Hotel in Abu Dhabi announced the unveiling of a $US 11 Million Christmas tree, adorned with pearls, rubies, gold and other precious gems, in the form of jewelry and extravagant ornaments. The tree would be the most expensive in the world, and has since been nominated to reach the Guinness Book of World Records.  The tree, however, stirred negative backlash from people around the globe for being overly lavish and for disregarding the true spirit of Christmas.  Not too long after, the hotel issued an apology for its lack of consideration and stressed that the jewelry actually belonged to jewelers Style Gallery, and was simply borrowed.

This week, Socialeyez has decided to gauge the buzz around this topic. The following is a report detailing the results of an extensive search on the social media coverage regarding the now infamous Christmas tree.

The distribution of total volume over the days within the date range

Many discussions were found online regarding the topic in both English and Arabic, although English results were significantly higher. 5,417 results were captured in total over the seven day period of December 15-21, 2010. A sample of 10% of the total data was used to give insight on the buzz. The volume of results was highest on the 16th of December, which was the day that the announcement was made. The volume since then decreased day by day, but spiked again when the apology was issued on the 19th of December.

Where were people talking?

The distribution of the total volume into the various social media types

The vast majority of posts were found on Microblogs such as Twitter (50%), Followed by Other Media Types, which also had a significant percentage of results (15%), and mainly included comments on news stories and coverage about the tree. However, it is important to note that the majority of the actual conversations took place under the comment sections of news articles, while results found on Microblogs and Social Networks were shared links to articles or YouTube videos.

Online conversations generally occurred globally with the majority of dialogue happening in the US (79%). However, it is essential to remember that our system tracks results and attributes a country to a result based on a mention of a location in the profile or the comment of the user, and if not found, our system then attributes the result to the host server of the website, which for many popular websites (such as Facebook, and Twitter) is the United States.  This may in turn skew the results. The United Arab Emirates had the second highest amount of results.

What were people saying?

Before the apology was issued, most people had very distinctive opinions on the topic and were completely against the Christmas tree, citing that it was a waste of money and an obvious attempt at showing off by the hotel:

Sentiment of the captured comments

“Most expensive Christmas tree in the world, this is sickening.”

“This is shameful in the eyes of God. an idiot owner of a hotel made a Christmas tree valued at 11 million. how sad when in our planet are more than 11 million people are dying of starvation. exactly 1 in 6 people. what can i say? just :humanity is the worst.”

“RT @CamBrownJax: An $11 million Christmas tree in Abu Dhabi. So obscene I want to puke. http://bit.ly/gIP55k

“I’m completely disgusted- “Behold the $11M Christmas Tree”: http://t.co/IpiAzFq via @Curbed”

Many people also had negative sentiment concerning the tree in regards to the region stating that it was against Islamic beliefs and that it simply emphasized stereotypes about the region:

“Agreed.”@iDubaiGuy: I wonder if #Zayed would have approved of the record breaking Christmas tree in the heart of Abu Dhabi.”

“The most expensively decorated Christmas tree happens to be in a Muslim country. Fascinating… Abu Dhabi erects $11 Million Christmas tree. A tree which is covered in 181 pieces jewelery and precious stones. SubhanAllah, what more can be Muslims deprived of”

“I wonder how this fits in with Zakat, the 4th of the 5 pillars of Islamic faith?”

Few had positive sentiment and felt that the tree was beautiful and was a sign of tolerance of other religions in the predominantly Muslim UAE:

“i would want a $11 million dollar christmas tree 🙂 http://news.yahoo.com/s/ap/ml_emirates_11m_christmas_tree

“This is why I should consider migrating to Abu Dhabi. 11 millions dollar Christmas Tree – http://bit.ly/fph3lf

“Dubai got largest Christmas tree and AbuDhabi got the most expensive. All this in favor of our brothers and sisters who celebrate Christmas.”

“Beautiful XMas Tree! 🙂 RT @Jerusalem_Post In Abu Dhabi, Christmas comes decked with gold: The $11 million symbol of… http://bit.ly/hsG7xM

Many simply posted links to news articles, youtube videos and photos of the tree, and remained neutral in regards to personal opinion:

“The world expensivest #Christmas Tree ever! What? $11M, is it made of gold?…Apparently, yes. http://yhoo.it/gM0IZz

“@SultanAlQassemi: See pic: Abu Dhabi unveils $11 million Christmas tree http://bit.ly/eCPXwU

However, after the hotel apologized for the extravagant tree and explained its position, some rushed to the defense of the hotel:

“I am getting tired of everyone appologizing for something they did (good or bad) just because some one whines about it. The hotel put up a cool Christmas tree. Now they are backing away from it because they may loose a nickle from someone who just wants to be controlling of other people’s actions. Same goes for sports stars and polititians who have sex or ogle hot women. Just say wow she’s hot and I enjoyed every minute of it.”

Yet, some still criticized the hotel, by pointing out that it is obvious that a decision to put up such a tree would be regrettable:

“An Abu Dhabi hotel spent 11 million dollars on a Christmas Tree. They now regret their overload. Ya Think??????”

Raghad Tayeh & Yannick Dischinger
Social Media Analysts @ SocialEyez

The Buzz – Qatar 2022

December 14, 2010

On December 2nd 2010, Qatar was announced as the official host of the 2022 FIFA World Cup; beating out the United States, Australia, Japan and South Korea. The decision by the members of the FIFA executive committee made headlines around the world and sparked debate in many online communities in recent days. The small Gulf nation made history by being the first Arab nation to ever be selected as a World Cup host, as well as the smallest nation to win the privilege.  Not too late after the announcement, theories about bribes being given by Qatar to FIFA officials began to arise, and comments by influential figures such as Barack Obama created a significant buzz.

The following is a report detailing the results of an extensive search on the social media coverage surrounding the topic.

Many discussions were found online regarding the topic in both English and Arabic, although English results were significantly higher. 96,140 results were caputured in total over the six day period of December 1- 6, 2010. A sample of 10 % of the total data was used to give insight regarding the buzz. The volume of results was highest on the 2nd of December, which was the day that the announcement was made. The volume since then has decreased day by day.

The distribution of total volume over the days within the date range

Where were people talking?

The distribution of the total volume into the various social media types

The vast majority of posts were found on Microblogs such as Twitter (53.1%), followed by Social Networks such as Facebook (17.4%), and Message Boards/ Forums (17.3%). However, it is important to note that most conversations took place on Message Boards and Forums, while results found on Microblogs and Social Networks were shared links to articles or YouTube videos (like the presentation of the stadiums or the different bid videos) or short comments on FIFA’s decision without much discussion.

Online conversations generally occurred globally with the majority of dialogue happening in the US. However, it is essential to remember that our system tracks results attributes a country to a result based on a mention of a location in the profile or the comment of the user, and if not found, our system then attributes the result to the host server of the website, which for many popular websites (such as Facebook, and Twitter) is the United States.  This may in turn skew the results.

The UK came in second, and Egypt had the third highest number of results (4,216). The UAE was another Arab nation which generated a high number of results, coming in 6th place, and even the small state of Qatar itself generated enough buzz to be listed on 9th place.

The map overlay gives an idea of the wide array of places where comments and discussions were found

What were people saying?

Many people had very distinctive opinions on the topic. Several users made status updates to congratulate Qatar, while many just posted links to news stories about the announcement.  On the other hand, there was also a lot of speculation regarding FIFA’s choice, and many people had questions about restrictions that would be taking place regarding alcohol, homosexuality, and the entrance of Jews into the country. Many users were also afraid of terror threats, while many were worried about the weather. Those from countries which lost out to Qatar posted comments about why they should have been chosen:

“FIFA’s universal goal is growing the world game….yeah right, its more like deepening the pockets of its organisation. Football used to be about the passion and culture of the game and not the advertising, media and the growth of the football brand as a business . I hope that 2022 Qatar is an EPIC FAILURE, then they would realise they made a huge mistake not choosing Australia !!”

“Whoa whoa whoa. ok how did qatar get picked over the united states for hosting fifa 2022 i dont think they even have a soccer tema and their country is smaller then the state of connecticut where are they gonna fit the venues. Really angry about this”

“RT @franklanguage: RT @rationalists: The Qatar World Cup is going to be the best ever, unless you’re a woman, homosexual, drinker, or allergic to sand”

Sentiment of the captured comments

In general, if the question posed was: “Was the choice to have Qatar host the 2022 World Cup a correct one?”, 43% of the discussions were neutral in nature, with people reposting links of news articles and simply stating facts extracted from leading news websites. Aside from the neutral sentiment, negative sentiment was the next most frequent acquiring 36% of the total volume. Many users criticized FIFA and Qatar as a nation:

“My mom who knows nothing about sports and hates them says it was dumb giving the World Cup to Qatar. She says they will blow everybody up.”

“Qatar………really? Have fun having the world cup in the middle of a desert and in 50 degrees, disgraceful…..”

“RT @WAtoday: World Cup pay-off? Reports Argentina received $80.5 million from Qatar http://bit.ly/fCZvPf #WC2022”

The least in volume was definitely the positive sentiment with only 21%. From this, we can conclude that many people are skeptical of Qatar as the 2022 World Cup host.

Sentiment of the captured comments by language

However, it was remarkable that most of the Arabic comments were positive, people were just happy for the first Arab nation to host the World cup. The few negative Arabic results we found had concerns about the temporary legalization of alcohol and acceptance of homosexuals. So, almost all the negative comments were given by English speaking users.

“I know a US world cup would be awesome, but these stadiums in Qatar look insane? Is this place even real!”

“RT @PeninsulaQatar: #Qatar hosting World Cup in 2022 is victory for all Arabs, says Sheikha Mozah http://bit.ly/go1UPH #worldcup2022”

All in all, Qatar has much to prove to the world. Many people feel that Qatar was an unjustified choice, and that in respect to the location and size of the country, it will be difficult for them to put together a good World Cup.  None the less, neighboring Arab nations show a lot of support and wish the best for Qatar. Only time will tell if the decision to allow Qatar to host the 2022 FIFA games was a good one.

>> Click here to download the Buzz Report Dashboard (pdf) <<

Raghad Tayeh & Yannick Dischinger
Social Media Analysts @ SocialEyez

The Buzz – Wikileaks on Saudi Arabia

December 1, 2010

The newest Wikileaks revelations which disclose messages from King Abdullah of Saudi Arabia urging the United States to launch an attack against Iran has become a popular topic, almost overnight.  Secret US diplomatic cables acquired by Wikileaks reveal that leaders of Arab nations have been urging the US to take whatever steps are deemed necessary in order to put an end to Iran’s nuclear program. One specific controversial statement which was released, quotes King Abdullah saying that it is necessary to “cut off the head of the snake”, in reference to Iran.

The following is a report detailing the results of an extensive search on the social media coverage surrounding the topic.

Many discussions were found online regarding the topic in both English and Arabic, although English results were significantly more. 14,089 results were collected but a sample of approximately 10 % of the total data was used to give insight regarding the buzz. The search conducted was inclusive of posts within the date range of 27 November until 30 November 2010. The volume of results was the highest on the 29th of November, a day after most major news associations, had published the details on Wikileaks. The volume since then has decreased significantly.

The distribution of total volume over the days within the date range.

Where were people saying?

The vast majority of posts were found on microblogs such as Twitter (53%), followed by Media Types- Other (18%), which include comments made on news articles.

The distribution of the total volume into the various social media types.

Discussions generally occurred globally with the majority of dialogue happening in the US. The following map overlay gives an idea of the wide array of places where comments and discussions were found.

The various countries where results were located.

What were people saying?

Many people had very distinctive opinions on the subject; however a common and recurring idea that was found in many posts was a conspiracy theory of sorts, regarding the true origin of the Wikileaks.

“It has become obvious that the goal of Wikileaks is to spread hatred and animosity between Arabs and Iran. There is no report mentioned that has any effect on the US. Wikileaks is just an American creation to play with people’s minds.”

“I smell the American CIA behind these documents. What proves this is that nature of the news and the documents that are being spread, although it might not be lies, but it is for sure that the American CIA is framing someone to reach their own goals. Here we find the request of King Abdullah to attack Iran because America wants to ruin the relations between King Abdullah and Iran. King Abdullah has always been attentive to the stability of the region and he knows the consequences of the US attacking Iran. And in the documents that were previously spread related to Iraq, they also wanted to ruin the reputation of President Maliki in order to stop his re-election.”

The distribution of the total volume into the various social media types.

In general, if the question posed was: “Was the Saudi king right in making requests for the annexation of Iran?”, 60% of the discussions were neutral in nature, people were reposting links of news articles and simply stating facts extracted from leading news websites. Aside from the neutral sentiment, negative sentiment was the next most frequent acquiring 30% of the total volume. Many people criticized the Saudi government for not taking action for things themselves and instead asking the US to do what they want.

“If Iran is such a threat to Saudi Arabia and other Gulf Countries how come Saudi Arabia doesn’t take it upon itself to destroy Iranian Nuke facilities instead of asking America to do it for them?”

The least in volume was definitely the positive sentiment with only 10%. From this, we can conclude that not many people agree with King Abdullah’s comments or his stance regarding the Iran issue.

All in all, the discussions are continuing and people have their own theories and opinions. The online community worldwide is interested in the Wikileaks scandal and has used the methods of social media to share and debate their opinions.

Dennis Friess & Raghad Tayeh
Social Media Analysts @ SocialEyez

Fadl Al Tarzi on Alhurra TV

November 21, 2010

[youtube=http://www.youtube.com/alhurra#p/c/B2F503236EBF7D0F/0/8KaDLzuij2Y]

Our managing partner at SocialEyez, Fadl Al Tarzi, discussing the social media in the Middle East and North Africa on Alhurra TV (featuring Statists, Numbers, Figures, Expectations & Monitoring)

>> Watch the Interview on YouTube <<

The Buzz – Wikileaks’ War Logs

November 3, 2010

The secret-spilling website WikiLeaks released almost 400,000 U.S. Army reports from the Iraq War on Friday, October 22, marking the largest military leak in U.S. history. The huge database covers events from the Iraq War from 2004 through 2009, with the vast majority of logs classified at the “secret” level. WikiLeaks now offers a special website with a sophisticated search engine that makes it easy to browse and search through the documents – looking for the truth about the combat mission.

Wikileaks is one of the most discussed web platform since they posted a video from a 2007 incident in which Iraqi civilians were killed by U.S. forces in April 2010 and in July of the same year dumped an “Afghan War Diary”, a compilation of more than 76,900 secret documents about the Afghanistan War. Wikileaks as the organization itself wouldn’t be possible without the internet – So it is not surprising that every time Wikileaks publishes some new explosive news, it is well-discussed on the internet.

In a five-day period starting from the release date, we captured and analyzed 38,181 comments and conversations around the globe (in English and Arabic language). The peak was identified to be on October 23, one day after the release when most of the news sites and traditional media like TV stations and newspapers spread the information.

Volume of social media mentions regarding the release of the War logs

Also, the issue caused remarkable reactions in the MENA region, perceptible on the facts that third most comments were gathered from Egypt and 3% of the total results were in Arabic language.

Where did people discuss?

Twitter could be identified as the main “news driver” in the social web. Most of the results (53%) were captured from the Microblog Twitter where people most often posted a link to an article about the issue. Also, some people used the new information from Wikileaks to make a statement like

“Iraq war civilian deaths 66081. That’s one 9/11 every 4 months for last 7 years. No monuments. No minutes silence” (This single Tweet was re-tweeted more than a hundred times.)

Which channels were used to share opinions

By taking a deeper look at the tweeted articles, many discussions could be monitored below the shared news articles. User discussions were very controversial about the publishing of the War Logs. About 25% of the total buzz was caused by comments on news sites, which is here categorized as Media Type Others.

Meanwhile, Discussion Forums (9%) and Social Networks (8%) like Facebook were popular channels to talk about or comment on the biggest military leak in history.

What did people discuss?

The top discussed subject that could be filtered out of the 38,181 posts and comments could be subsume to the question “Was Julian Assange right or wrong to publish the war logs”. The debate was quite balanced and controversial, like these sample verbatim show:

“Telling the truth is never wrong. Breaking your promise to keep certain materials confidential is wrong. It’s fucked up beyond belief that anybody believes the notion that telling the truth can be wrong. But blaming in on telling the truth is just bullshit.”

“So what’s new Mr Assange? We all know that death, bloodshed and torture are a part of war. I have better things to do than go to your website and learn something that I already know. Do you have anything positive to say? How about some ideas on how to defeat the Taliban, and muslim terrorism in general.”

Sentiment of the captured comments

After a depth analysis of the discussion it could be outlined that most of the users thought that Assange was right (36%) to publish the war logs. About (24%) thought Wikileaks was wrong by publishing secret documents. The majority of comments were identified as neutral in nature (especially most of the Tweets as you can see at the charts alongside).

Closely linked to this subject was the question “how enemies could use the information provided by Wikileaks”. This debate was stimulated by the government official statement, that publishing secret documents put US troops and allies into danger. A comment on a news site responds to that question:

“It is rubbish that this information could endanger US troops and Iraqis. It wouldn’t endanger the lives of anyone! It’s like saying that the information published on the deaths of civilians and soldiers in the 2nd World War could endanger US troops and Australian troops. It is obviously an embarrassment to the US and the coalition. If anything, it could help save many thousands of lives if more Nations took more care when using armed conflict if the ramifications are in the voting public’s mind. The desire for governments to keep the truth hidden from the community has been almost inbuilt since governments and rulers were invented. The US and Australia are no different.”

Another well discussed topic was the person of Julian Assange himself. At the one hand, people were talking about the ideals Assange and wikileaks stand for, but on the other, many users were afraid that Assange could be the target of an intelligence operation or something similar. The ongoing denouncing against Assange would have been only the first step of a bigger conspiracy against the founder of Wikileaks, some people suspect. Few people were wondering about the massive danger that Assange put himself into.

“I admire Julian Assange and what Wikileaks have achieved so far. I fear it is only a matter of time before he has an ‘accident’. I truly hope that doesn’t eventuate.”

“This WikiLeaks dude is gonna get himself killed, but at least he’s got balls (unlike our president).”

>> Click here to download the Buzz Report Dashboard (pdf) <<

Dennis Frieß & Yannick Dischinger
Social Media Analysts @ SocialEyez

The Buzz – Rescue of Chilean Miners

October 18, 2010

For more than two months, 33 men were trapped underground in Chile’s San Jose mine. Afterwards, on October 13, the most extraordinary rescue operations in history lasting 22 hours took place and brought up the miners to the surface again. The incident was attended by overwhelming media coverage worldwide.

People did not only watch the rescue aired on television or via live stream online, but also they shared their opinions and emotions about the event on the Social Web numerously.

Volume of social media mentions regarding the rescue of the Chilean miners

Within three days, we gathered 191,995 comments and discussions related to the operations at San Jose mine.

World is involved in Chilean rescue mission

Geographical distribution of social media mentions

It was indeed a global topic as we captured discussions from loads of different countries – with Chile itself on fourth place (in terms of sheer amount of comments).

Where did people share their emotions?

Which channels were used to share emotions

Many people told their followers on Twitter (Microblog) about the latest actions of the rescue team at San Jose mine or shared links to news sites offering various information on the whole issue like animated explanations of the steel tubing the Chilean rescuers built up or what and when the miners eat. Few discussed – mainly on Social Network sites and below related news articles (Other Media Types) – the widely covered stories about the several mistresses that appeared at Camp Hope and met the wives and families of the miners. Other topics being discussed were the Jesus T-Shirts the miners wore when rescued, how life will change for them, chances on a movie about this historic rescue and the maybe unfair benefits they now most likely will profit from.

>> Click here to download the Buzz Report Dashboard (pdf) <<

Dennis Frieß & Yannick Dischinger
Social Media Analysts @ SocialEyez

The Buzz – The Social Network

October 11, 2010

“The Social Network,” the movie dramatization of the founding of Facebook, came to U.S. theaters on Friday, October 1. The plot, which was adapted from Ben Mezrich’s nonfiction novel “The Accidental Billionaires” (2009), charted Facebook CEO Mark Zuckerberg’s rise to become the world’s youngest self-made billionaire.

Not only because Zuckerberg opposed the making of the film, but also because Facebook is the largest online community worldwide with over 500,000,000 members, the movie was awaited eagerly by loads of people. A 7-day monitoring was conducted from the day preceding the launch of the movie to see what people think about it.

Volume of social media mentions regarding the "Facebook movie"

Already one day prior to the launch of the movie, we collected many discussions, comments and sharing expectations (4,562 conversations on September 30). On Friday, October 1, we measured a peak with 31,061 comments and ongoing discussions about the so-called “Facebook movie”. From September 30 to October 6, we totally collected 123,901 results.

Geographical distribution of social media mentions

Not only reactions in US

As the movie was only released in the US and Canada, we captured most results of social media channels from both countries (90,6%). However, many people worldwide attended its release through these conversations or movie platforms on the internet (users apparently told each other about websites where they could watch the movie). Accordingly, there were about 5% of the non-US results collected from the Middle East region.

Sentiment towards “The Social Network”

Sentiment of social media mentions

Most of the people that watched the movie really liked it, some were even really impressed and already discussed its chances on an Academy award. Comments given often focused on their new gained opinion about the person of Zuckerberg or that they wouldn’t have expected the movie that good. Few were (positively) surprised because they assumed the movie to be more like a documentary; few because they haven’t expected the story about the early days of Facebook wouldn’t have been that exciting.

The 45% large neutral part of the comments consists of shared links about reviews on the movie, links about movie sites that provide “The Social Network” as an online stream or any other related discussion like the one about Justin Timberlake’s look with glasses in the film.

Only 5% of the results we captured were negative. People simply said they couldn’t understand the hype because the film wasn’t that good or said the book the film is based on was much better.

Intensive usage of Facebook to speak about Facebook movie

Which channels were used to express one's opinion

The highest buzz was generated from Microblogs like Twitter or Google Buzz. However, these short statements carried only most of the neutral results. Most of the opinion sharing was collected from social network platforms – like Facebook itself. “Others” ranked third with 8% of comments, which were mainly made up of discussions mentioned below film reviews.

>>> Click here to download the Buzz Report Dashboard (pdf) <<<

Dennis Frieß & Yannick Dischinger
Social Media Analysts @ SocialEyez

The Buzz – Terry Jones and his “Burn A Koran Day”

September 14, 2010

A priest from a church based in Florida, USA, claimed that the church and its parishioners would defy international condemnation and burn copies of the Holy Koran, marking the anniversary of the tragic September 11. The church pastor and organizer of “Burn A Koran Day”, Terry Jones, said that he understood the public concern after the news had been released on Twitter. Also, he stated that this would send a clear message to the radical element of Islam – “We will no longer be controlled and dominated by fear and threat.”

The simple tweet that sent an alarm all across social media would not have received that reaction if it had not been for the heated debate all across the US over a proposal to build a mosque and Islamic cultural centre near Ground Zero, the site of September 11 attacks in New York. Local as well as international news agencies covered diligently “Burn a Koran Day” to become a global issue. Both top US commander in Afghanistan, General David Petraeus and US secretary of state, Hillary Clinton, condemned the plans to burn Koran on that memorable date.

Volume of social media mentions regarding Terry Jones and the "Burn a Koran Day"

Within a 7-day period, September 6 – 12, SocialEyez detected 76,350 comments and conversations related to the issue. On September 9, two days prior to the scheduled bonfire of Koran, the buzz volume reached its peak with 24,858 results.

Worldwide reactions

Lion’s share of the results was generated by US citizens as the research clearly indicated that the “Burn A Koran Day”-issue was indeed a global subject for discussion. Meanwhile, over 1,000 discussions were identified to be originated from the Middle East and nearly the same volume was captured from Indonesia and Malaysia.

Geographical distribution of social media mentions

Sentiment of social media mentions

Sentiment of social media mentions

Approximately half of the total volume was opinions that were negative in nature as users were disgusted by the plans of Terry Jones and his congregation Dove World Outreach Center. Conversations moved on to the safety of the US army forces in places like Afghanistan as users claim that such an event would put the lives of many stationed in such sensitive regions in danger. Many posts suggested that the pastor and his congregation should spread messages of peace and respect towards other religions and their holy books.

An estimated 49% of the conversations were neutral. Users posted various news articles and shared the news across social media. Few users added short abstracts of these news articles to their private blogs and encouraged the public to share their opinions. Often, social media users referred to the First Amendment of the United States Constitution highlighting the freedom of speech.

The remaining 0.03% of the comments was identified as positive opinions towards burning of the Koran. Some users said that it had to take place to save the freedom of speech in the US and others shared the same sentiment of Pastor Terry Jones towards Islam.

Which channels were used to express one's opinion

How people speak up

Within the total volume of 76,350 results, microblogs generated the highest level of buzz online. Twitter was the main social media platform used to share opinions and views on the subject. Twitter was followed by online discussions that took place on news websites and other social networks like Facebook.

>>> Click here to download the Buzz Report Dashboard (pdf) <<<

Dennis Frieß & Yannick Dischinger
Social Media Analysts @ SocialEyez

Social Eyez sponsoring The Customer Show

August 29, 2010

Social Eyez is sponsoring The Customer Show Middle East & North Africa, which takes place in Dubai on November 22nd to 25th.

We are very focused on helping to empower organisations in the Middle East to gain insights from and participate in customer conversations online and so this should be the show for us. Improving and extending customer engagement has become a top priorty for many CMOs in the region and online platforms are playing a growing role. As more customers become empowered by onine media, so more brands are going to need the right tools to manage online customer engagement.

Alongside the event, SocialEyez will be holding a workshop about how social media platforms are monitored and how companies can utilise this service to enhance their customer service and brand image.

Put the dates in your diary now. Check out The Customer Show website too.

Top