“The Social Network,” the movie dramatization of the founding of Facebook, came to U.S. theaters on Friday, October 1. The plot, which was adapted from Ben Mezrich’s nonfiction novel “The Accidental Billionaires” (2009), charted Facebook CEO Mark Zuckerberg’s rise to become the world’s youngest self-made billionaire.
Not only because Zuckerberg opposed the making of the film, but also because Facebook is the largest online community worldwide with over 500,000,000 members, the movie was awaited eagerly by loads of people. A 7-day monitoring was conducted from the day preceding the launch of the movie to see what people think about it.
Already one day prior to the launch of the movie, we collected many discussions, comments and sharing expectations (4,562 conversations on September 30). On Friday, October 1, we measured a peak with 31,061 comments and ongoing discussions about the so-called “Facebook movie”. From September 30 to October 6, we totally collected 123,901 results.
Not only reactions in US
As the movie was only released in the US and Canada, we captured most results of social media channels from both countries (90,6%). However, many people worldwide attended its release through these conversations or movie platforms on the internet (users apparently told each other about websites where they could watch the movie). Accordingly, there were about 5% of the non-US results collected from the Middle East region.
Sentiment towards “The Social Network”
Most of the people that watched the movie really liked it, some were even really impressed and already discussed its chances on an Academy award. Comments given often focused on their new gained opinion about the person of Zuckerberg or that they wouldn’t have expected the movie that good. Few were (positively) surprised because they assumed the movie to be more like a documentary; few because they haven’t expected the story about the early days of Facebook wouldn’t have been that exciting.
The 45% large neutral part of the comments consists of shared links about reviews on the movie, links about movie sites that provide “The Social Network” as an online stream or any other related discussion like the one about Justin Timberlake’s look with glasses in the film.
Only 5% of the results we captured were negative. People simply said they couldn’t understand the hype because the film wasn’t that good or said the book the film is based on was much better.
Intensive usage of Facebook to speak about Facebook movie
The highest buzz was generated from Microblogs like Twitter or Google Buzz. However, these short statements carried only most of the neutral results. Most of the opinion sharing was collected from social network platforms – like Facebook itself. “Others” ranked third with 8% of comments, which were mainly made up of discussions mentioned below film reviews.
Dennis Frieß & Yannick Dischinger
Social Media Analysts @ SocialEyez