In celebration of Ramadan 2018, we launched an interactive competition to increase exposure, enhance our clients’ experience, drive engagement and reward our followers for participating in our trivia competition. The key driver was increasing our number of Instagram followers from 34k to 50k, and we succeeded.
We turned things up a notch, and created an interactive chatbot to widen our reach. It sent out messenger based ads through which people could subscribe to the competition, and receive the daily question in their inbox. They were also sent a reminder to reply.
We put our audience’s religious knowledge to the test, while raising awareness and creating a buzz around our brand. We posed 22 questions and asked people to follow ADIB’s Instagram, tag 2 of their friends and write their answer in the comments section. 15 participants were awarded 1k, 6 participants 2k and 1 won the grand prize of 3k
MBRCLD wanted to raise awareness about their program and create a unique online identity.
Launch Canon’s new brand proposition for Nigeria in line with the on-ground activations
The Minister of Happiness joined forces with the Ministry of Education to raise awareness on bullying in schools.