December 13, 2018
Approach
Mohammed Bin Rashid Center (MBRCLD) For Leadership Development wanted to raise awareness about their program and create a unique online identity and communicate with their audience in a non- conventional and appealing manner. The goal was to stand out from the clutter, and we did.
Solution
We set a due tone creative direction that grabbed people attention and set a brand identity without any branding. Our followers grew on both Instagram and Twitter organically. Moreover, we were able to achieve a high engagement rate. As a testament to our success, HH Sheikh Mohammed Bin Rashid Al Maktoum retweeted and reposted a video we created in celebration of Emirati Women Day 2018.
Books recommended by Leaders:
Books by leaders help people develop self awareness and increase their knowledge.
Leadership Theories:
Discussing how leadership theories contribute to creating world-class leaders and honing leadership skills.
Inspirational and Motivational Videos:
By featuring inspiring speeches held by leading figures from all across the world, we succeeded in positioning MBRCLD as a pivotal platform for leadership related advise and success stories.