Mohammed Bin Rashid Center (MBRCLD) For Leadership Development wanted to raise awareness about their program and create a unique online identity and communicate with their audience in a non- conventional and appealing manner. The goal was to stand out from the clutter, and we did.
We set a due tone creative direction that grabbed people attention and set a brand identity without any branding. Our followers grew on both Instagram and Twitter organically. Moreover, we were able to achieve a high engagement rate. As a testament to our success, HH Sheikh Mohammed Bin Rashid Al Maktoum retweeted and reposted a video we created in celebration of Emirati Women Day 2018.
Books by leaders help people develop self awareness and increase their knowledge.
Discussing how leadership theories contribute to creating world-class leaders and honing leadership skills.
By featuring inspiring speeches held by leading figures from all across the world, we succeeded in positioning MBRCLD as a pivotal platform for leadership related advise and success stories.
In celebration of Ramadan 2018, we launched an interactive competition to increase exposure, enhance our clients’ experience.
The Minister of Happiness joined forces with the Ministry of Education to raise awareness on bullying in schools.
Launch Canon’s new brand proposition for Nigeria in line with the on-ground activations