Facebook’s Page Badges Engagement Solution!
Have you ever had a misunderstanding over any digital platform? Have you ever sought a sense of belonging through digital communities? Have you ever felt the need to reach out to your followers and understanding them more? Well, your concerns are Facebook’s concerns as well and adding more page badges is the answer for engagement encouragement.
Throughout history, communities worldwide needed specific policies that would define members’ roles within any organisation. Ranks, positions and identities were created where tasks and obligations were distributed based on these divisions.
From little scouts to armies and throughout any given institution or establishment, badges are worn physically or virtually to signify memberships, positions, identities and achievements.
According to Maslow’s hierarchy of needs, our physiological needs include love and belonging, feelings of connection needed for one’s self-acknowledgement and a doorway for further accomplishments and personal achievements.
Last year, Facebook rolled out new group badges, small images and notes that appear beside members’ names in the comments section, to encourage engagement by adding a sense of commitment and belonging to group communities.
Beside group badges, Facebook has been adding new badges into pages interactions as well, so in addition to the “Top Fan” badge, there are now ‘Anniversary follower’ and ‘Milestone follower’ badges for Page interactions, along with another ‘Follower’ icon.
Also, users can hold more than one badge by adding a “+1” notifier providing new ways to Page admins to understand their Facebook fans better.
There are many benefits regarding implementing all these new badges along with the older ones, especially when it comes to strategies and advertising plans.
Even in sales plans, admins can efficiently study their audiences and create buyer personas based on these titles where engagement on Facebook can turn out with positive outcomes.
Alongside socialising, understanding audiences better, a sense of belonging to virtual communities and expanding one’s social capital; these features reach additional business goals as well.
Just imagine how social and business interactions would be by rolling out these new features that could structure a whole different level of communities.
Admins and business owners have the chance now to target specific people on their pages by according badges to loyal followers and create marketing strategies based on milestones achieved.
Are you a proud member of any virtual community?
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