Facebook’s New Transparency Tool and Real-time Connections Storming Instagram
New Ad Transparency tool rolls out on Facebook
In order to increase ad transparency, Facebook has launched a new tool which allows people to see ads being run on any page at any time. An article stated, “For the first time, Facebook users and marketers have access to full insight into what pages are promoting across their channels. That’s groundbreaking”.
This new update has a lot of positives for marketers on Facebook. Other than it being super easy to access and having the option to filter ads by country, this new tool allows companies to look at what their competitors are doing. That of course is huge, as all of company’s paid ads and strategy will be visible. Hence, that could inspire you to start promoting the same way and possibly win over customers, or it could inspire you to take a different route entirely.
Other than understanding your competitors’ target market and budget behind the ads, you can see how many ads they’re running, how many Facebook Ad variations they’re testing, and what products they are promoting.
This new tool allows companies to build trust with their audience. With competition being stressful, and knowing that competitors, customers, current or prospective, could be watching, it should give you the push to go that extra mile and show your utmost potential.
Instagram activates the green dot
From Facebook to LinkedIn, Snapchat and many more, real-time connections has become the main engagement focus on all social media platforms. When people know that they can send a message and have it seen by the recipient immediately, it encourages engagement. Instagram has stepped up to the active status notifiers feature and now shows a green dot next to active connections.
This feature is not a broad-ranging connection tool. The green dot indicator only shows up to individuals you are connected with or have direct messages with. This new update helps businesses get more engagement with people they have already established a connection with. When a customer sees that a brand they follow and previously messaged is online, it could highly drive them to start another conversation and ask about a new product or offer, however, they will expect a quick response.
An article stated, “For brands to use this, you could prompt users to connect via DM so that they can see when you’re active in future, helping them to get a real-time response from your business for ongoing queries”. This small but interesting update will certainly bring more engagement on the Instagram app.
Emoji responses to Instastories
Over the years the use of emoji reactions have increased on Facebook and now they are working on rolling them out on Instagram Stories. This minor, yet very important feature will be great for businesses to get more engagement from their customers and followers. With followers being able to react to stories, it helps brands and businesses analyse what their followers like to see, what they would most likely want to see more of, and what is just not working for them.
As you can see in this article, individuals will be able to watch a story and react to it by clicking on the smiley face on the bottom left. The emoji reaction will then be sent to your DM. Once the new feature gets activated all around, brands will definitely get more engagement and they will be able to understand the wants and needs of their followers much better.
Whether there are minor or major social media changes, we have you covered! Stay tuned for our weekly #SocialSpeak post!