Is TikTok the right channel for your brand?

January 30, 2020

Is TikTok the right channel for your brand?

Lip-sync, comedy, and talent videos.

You got it right! Lip-sync, comedy, and talent videos are all short for TikTok.

Social media trends barely stay the same from year to year, month to month, week to… You get the point, and of course, you’ve heard the buzz around the new platform, a video creation app highlighting repurposed music and sounds. So before you rush to add your brand to the list of users, consider the following characteristics:

#ForeverYoung

The demographics on TikTok are young adults with 41% of users reportedly between the ages of 15-24. Does your brand’s audience meet TikTok’s users’ age range? If you think your brand could be for young adults, this may be the perfect opportunity to give it a try!

#Creativity

TikTok is a mix of unique content, duets, and reused content. So balancing content which highlights your identity on trending sounds, topics and challenges that fit your brand is the best strategy.

#VisualDriven

If your brand has products related to food, crafts, beauty or music, TikTok could take your brand awareness to the next level of fame. Social media platforms are highly visual, and Tik Tok is blasting with its sound and video nature.

#EntertainMe

Your product clips need to bring entertainment value. Content that makes your audience smile wins, whether it’s a comedy stand up, cute animal clip, or funny captured moments because people seek social media as “the escape” from ordinary day-to-day life.

So, what do you think? Is TikTok the right channel for you? Well, if it’s not, that’s okay, because new channels are popping up all the time and the right one could be just around the corner! But, if TikTok is the one for you, now’s the time to do it. Hurry up! TikTok the clock is ticking 😉

For more, check out #SocialSpeak every week.

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