Lead generation is the most talked about topic in the marketing world, but why is it so important?
Lead generation enables the websites of businesses to generate traffic that leads to more sales and higher conversion rates, which in return helps businesses attain profits. Leadfeeder makes this process straightforward; allowing companies to discover new prospects and monitor existing customers by integrating sales and marketing data.
What are the essential tactics for lead generation? Read our top 3 picks:
1- Content Marketing
You’ve heard the expression “content is king”, and it’s a rule every business should work by. Content marketing attracts and provides knowledge to your audience or anticipated customers. It makes the work of the sales team a bit easier by helping them gather relevant leads.
2- Social Media Marketing
Social media is the most widely recognised platform to promote your business and products. It has quickly turned from being a means to connect people into a hub connecting people with companies.
3- Hire a Lead Generation Specialist
Getting yourself a lead generator will surely help you gain new insights and generate new leads. One tool you should check out is Leadfeeder; it feeds from Google Analytics and gives you details on who’s visiting your website. All your company needs to utilise such app is Google Analytics; it’s as simple as that.
So, there you have it. Whether you are a startup looking to maximise your profit by attracting new customers or an already established business, lead generation is a crucial part of your marketing strategy.
That’s all for today folks, come back next week as #SocialSpeak will explore a new topic in the marketing and social media world.
