If you are reading this right now, the chances are that you have already seen hundreds of ads while getting to this blog. Have you ever wondered how many ads do we actually see per day? Ten, fifty, a hundred? How about 4,000 to 10,000! Shocking isn’t it?
Due to the huge amount of information being presented to us on a daily basis, a recent study from researchers at the Technical University of Denmark found that our collective attention spans are narrowing, posing a bigger challenge to brands and businesses. How and when to reach their consumers?
Luckily for them, the world of Social Media is always changing, and the big social media platforms are always rolling out new updates and tools to help businesses reach their target customers.
What is the blue bird up to?
Twitter is rolling out their new video ad bidding option, allowing advertisers to run 15 seconds video ads but only be charged if the ad is viewed for at least 6 seconds with pixels at least 50% in view.
This is done to provide a more flexible option for advertisers and allow them to optimize for completed views, while relying on Twitter’s system to showcase their content to relevant audiences. According to EyeSee, 3 seconds is the hotspot for video and brand recall. meaning that the 6-second bidding option should be more than enough to ensure optimal response.
“With mobile video consumption at an all-time high, studies show brand impact happens almost instantaneously (within seconds) with video ads. A recent Twitter-sponsored study by EyeSee determined short-form (under six seconds), sound-off videos with clear branding drive significantly better ad recall and message association on mobile than linear TVC style videos. Optimal video creative and viewing experiences drive brand lift and sales.” – Twitter.
Alice Oliveira, the CSB Brazil marketing director for Dell, had early access to the video ad bid option to use and test. “This six-second video ad solution, paired with compelling creative, increased our view rate by over 22%,”
More brand exposure on Facebook?
Facebook is confident that stories are the future of social sharing and they have the numbers to back that up. Up from 300 million daily users since last year, Facebook stories are now at 500 million across both Facebook and Messenger.
The platform is always testing new options to boost and promote stories, and their latest one sees the platform showcasing page stories on top of the feed and separate from the ones of regular users, in an aim to provide brands, expanded promotional options to get in front of users.
Accordingly, you might have to start considering stories as an option to maximize your exposure and reach as a brand, as their potential is expanding and they are going to be an essential tool for social media marketing.
What do you think of these new updates? Share your thoughts below and let us know.
Stay tuned for next week’s edition of #SocialSpeak, to stay up to date with the latest, in the social media world.