Social media is constantly evolving, and you should follow suit! Read this week’s blog to find out all that you need to know about your favourite social media platforms.
Facebook’s cleaning up some of its audience targeting options
Facebook announced the removal of over 1,000 ad targeting options due to low usage. As explained by Facebook, “As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers – of all sizes and industries – rarely use various targeting options. Infrequent use maybe because some of the targeting options are redundant with others or because they’re too granular to really be useful. So, we’re removing some of these options.” Facebook has assured us that these changes will not have any impact for the majority of advertisers and that there’s still plenty of options available to target your ads.
Facebook updates its Ad Preferences Hub to Make it Easier to Control Your Personal Ad and Data Settings
Facebook is planning to roll out a new update of its Ad Preferences tool which will simplify the listings into three defined categories, and provide more insight into how any changes you make will impact your on-platform experience.
The listings will be split into specific sections for:
- Advertisers – Provides insight into specific advertisers, and ads you’ve been shown
- Ad Topics – Enables you to see which topics Facebook thinks you’re interested in, and to opt out of any categories
- Data – Displays how Facebook gathers data about you for ad targeting, which you can also choose to remove from consideration within this listing
These tools are already available within the current Ad Preferences listings, but the new format will make it easier to control each specific element, and understand what any changes you make will have, with more detailed descriptions on each, outlining its part in the broader process.
Twitter Launches New Transparency Center to Better Highlight Actions Taken
Twitter is looking to provide more insight into the action it has taken on rule violations, information requests, coordinated misinformation campaigns and more via an updated Transparency Center mini-site, which has been transformed into an interactive expansion of its regular, static Transparency Reports.
As explained by Twitter:
“In 2020, it is more important than ever that we shine a light on our own practices, including how we enforce the Twitter Rules, our ongoing work to disrupt global state-backed information operations, and the increased attempts by governments to request information about account holders. […] We have reimagined and rebuilt our biannual Twitter Transparency Report site to become a comprehensive Twitter Transparency Center. Our goal with this evolution is make our transparency reporting more easily understood and accessible to the general public.”
The new platform provides access to more specific elements of Twitter’s Transparency Report, with sections dedicated to various elements of enforcement.
Snapchat launches new AR lenses in collaboration with TikTok influencers
It seems like everybody (including every social media network) wants a piece of TikTok. This is true for Snapchat as well, who just recently started collaborating with popular TikTok creators. Word on the street is that they’re building new augmented reality (AR) lenses to encourage users to participate in TikTok dance challenges using Snapchat. The idea is to make users add the lens effects to their video clips on Snapchat and then post the videos, made using Snapchat tools, to TikTok. Smart move, right?
That’s all for this week!
Stay tuned to #SocialSpeak for more on the latest social media trends and updates every week!