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How to use LinkedIn in 2020

April 02, 2020

How to use LinkedIn in 2020

The majority of people invest plenty of time on Facebook, Twitter, and Instagram, but miss out on the 4th piece of the puzzle that is, 

LinkedIn 

The best part about this? We will share with you TOP SECRET TIPS on what you should be posting, how you should be engaging, and how to connect on LinkedIn in 2020 to get the results you want.

INTERCHANGE!

The best way to build followers is by posting quality content regularly. There are 4 main types of posts: text-only, video, image and document. Use all 4 so there’s a variety for your connections to see.

TEXT ONLY!

Text-only posts are still the most viewed of any of the 4 post formats. 

BONUS TIP 🤯: Text-only posts can be made more visually appealing by adding emoticons ✍🏽🌎👨🏻‍💻.

ATTENTION SEEKER!

Write a meaningful, attention-grabbing headline, like what you do, who you do it for, and the benefits.

DON’T #OVERDO IT!

Hashtags intend to help people find posts about topics they are interested in, and overuse of hashtags does not bring more views, so use 5 hashtags maximum at the end of each post.

GOOD CITIZEN!

Comment, comment, and comment. Commenting on other users’ posts gets you noticed. Make it worth!

I HAVE MY REASONS!

When you want to connect with someone, have a reason for asking another user to connect. For example, you know them, they could be a potential client, or they are leaders in your industry and you can learn from them.

WE LOVE VISUALS!

Through your profile picture, people are introduced to you and build their first impressions. Therefore make sure the picture is recent and looks like you, shows your face and shoulders, wear what you would wear to work, and say cheese!

SHARING IS CARING!

Share relevant content on your feed that you find genuinely interesting, and that aligns with your point of view.

EVOLVE!

Publish long-form content, and watch conversations flow, because the more you share and comment on content, the more you connect with users on LinkedIn. Get ready to respond!

Try implementing these ideas one by one on your LinkedIn profile, over a lunch break or in the evenings and you’ll find that you can make progress. 

LinkedIn is constantly improving and adding new features. For more, check out #SocialSpeak every week.

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