#SocialSpeak: Instagram Widens its Transparency Tools and Verification Service

September 03, 2018

#SocialSpeak: Instagram Widens its Transparency Tools and Verification Service

If you’ve always longed to have the ‘blue tick’ on your Instagram page you’ll be happy to hear that you can now apply for one.

In the hopes of making its site safer, Instagram has launched a host of new tools – including the ability to apply for verification.

Announcing the changes in a blog, Mike Krieger, Co-Founder of Instagram, said: “Our mission is to bring you closer to the people and things you love.

So, what’s new on Instagram?

Following parent-company Facebook’s lead, Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts.

The first new tool is an ‘About This Account’ section, which allows you to see more information about large accounts.

To learn more about an account, go to their Profile, tap the ‘…’ menu, and select ‘About This Account.’ There, you’ll see the date the account joined Instagram, the country where the account is based, accounts with shared followers, any username changes in the last year and any ads the account is currently running.

But there is one particularly interesting note in Instagram’s tool which isn’t available on Facebook – especially for social media managers. It’s a measure on Instagram’s list that is labeled: “Accounts With Shared Followers”

This allows you to see the public accounts that have the most followers in common with “X” account you’re checking, which may help you identify accounts with similar interests.

Why is this important for your brand?

It could be an interesting source of competitive research for market understanding, dependent on how much insight is provided.

If you could look up a direct competitors’ profile and get a list of the other Instagram profiles which are commonly followed by people within their audience, that could give you a better understanding of market trends and interests, and help you better focus your on platform content efforts, by learning what your target audience is looking for on the platform.

In addition to insights into accounts with large audiences, Instagram will also now allow profiles to apply for Instagram verification, which has thus far only been available at Instagram’s internal discretion.

How to get verified on Instagram?

Applying only takes a few moments.

    1. Open the Instagram app and navigate to Settings
    1. Scroll down and tap Request Verification
    1. Type in your account name, full name, and a photo of your ID if you’re a person, or a legal or business ID if you have an Instagram for Business account
  1. Hit Send

Simple, right?

After reviewing your application, you’ll be notified whether your request is approved or denied. But don’t expect a response right away. There’s not a specified timeline for how long the process takes.

So, should you apply?


Why Instagram Verification is Important for Your Brand?

Shows Your Brand Is Valued

Being verified by an authority, which Instagram is, reveals you as an authoritative brand as well. It will help you build, market and boost your brand significantly.

Stops Brand Identity Theft

This will confirm and assure all your followers that they are looking at the real deal, not some troll or imposter.

Will Help You Network

Social Media is a byproduct of society. The wealthy mingle with the wealthy. The famous with the famous. Being verified may be superficial, but when it comes to networking with other brands and influencers, the blue checkmark helps.

But while anyone can apply for verification, you must meet Instagram’s strict criteria (which can be found in the Help Centre) to actually get the blue tick.

Stay tuned to #SocialSpeak for more on the latest social media trends, and for the inside scoop on what’s happening in 2018.

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