#SocialSpeak: Let’s Get Personal
In a world of influencers, be (a) personal. Gone are the days of content that is anything but genuine, as social media platforms are pulling out all the stops to make sure that your time online is an active experience.
Facebook serving feels
Testing for new reaction animations is the social-media giant Facebook, as they roll out more Reactions with a new colour gradient and a more animated feel. The reaction feature is a newly devised addition to a number of platforms, and, while catering to the trend, the update may be a way for Facebook to incentivise the trend.
What does this mean for users?
It’s a new way for an audience to use their voice, driving interactions and reactions between friends, families, businesses and customers alike.
Snapchat playing games
Not only is Snapchat releasing a games platform, but they’re following up with a feature that allows players to use their Bitmoji avatars as characters not only in Snap games, but also PCs, consoles, and mobile devices. The main focus of ‘Bitmoji for Games SDK’ is building better connections on a larger scale. Here, Snapchat is targeting a broader audience, tapping into a market that is heavily integrated with gamers.
Regardless of the history of personalised characters in games, a phenomenon appearing in console games in 2008, the Snapchat Bitmoji is highly popular among users. The personalised experience is propelled by the 3D visuals and features such as the ‘Bitmoji Party,’ which intricately places you and your Snap friends in a game arena.
Working with various developers on this update, the update will be limited to certain games initially and is meant to be released in full at a later date.
Tested back in February, the quiz sticker feature has been launched this week for Instagram stories. The feature allows users to ask their followers a question and see how well they score. An important tool for engagement, quizzes are an interesting way to promote thought on delicate or controversial topics, express your creativity, and play a little game of personal trivia with your followers. You can type up a minimum of two and a maximum of four answers, and prompt your followers to pick the correct one.
The feature is an easy, affordable way for agencies to enhance engagement in a creative and fun manner. Further, revealing the correct answer to the question to your audience sparks a competitive edge while simultaneously sharing insights.
It’s all about the connection this week, connect with #SocialSpeak and let us know if these updates made you catch some feels.