A brand’s strong and solid existence on social media platforms has become more important than ever. Brands are always on the lookout for new and innovative ways to reach out to their potential audiences and expand their existing ones. There is no better and more effective way to do so than through social media, the most important tool in any brand’s arsenal. In response, social media platforms have not fallen short of this goal, constantly adding powerful features to help advertisers reach their business goals more efficiently.
Read on this week’s edition of Social Speak to find out more.
Twitter’s ‘Bookmark’ Feature Helps in Market Research
Twitter has recently added a ‘bookmark’ feature to all its users, enabling them to save tweets and view them later. Back in the day, the only way to save a tweet you liked was through ‘liking’ it. This would make it appear publicly on your profile and notifies the original author.
But with the ‘bookmark’ feature, things can be a bit different, especially for marketers. First, it can help you organise and filter feedback tweets from your audience. When you come across negative tweets that need some tactical handling, or more time to find the best solution for it, the feature will help you save the tweet and not lose it. You would not want to ‘like’ a negative tweet from your customers, would you?
Second, the new feature will help you keep an eye on what your competitors are doing, if you are in the market research phase. You can save and find them easily to refer to and analyse them for your next campaign idea.
Third, if you are simply looking for new and fresh ideas for a product or noting customer behavioral patterns on Twitter, this option will surely come in handy.
Travel Made Easy for Both Advertisers and Travellers Through Facebook
About 53% of travelers use Facebook to find their next holiday destination, which makes it a lucrative platform for travel advertisers, right?
‘Trip Consideration’ is Facebook’s latest addition that enables businesses to reach users whose online activity showed interest in travel, but have not yet decided where they want to go.
This feature will be especially useful for targeting Millennials; 68% of which find their inspiration for travel on Facebook, which makes them a key market segment for travel advertisers. Studies have shown that Millennials, who are on the verge of being the largest living adult generation, are interested in travel and do travel more than any other generation. This is a trend that travel advertisers ought to pay attention to and capitalise on.
Instagram to Expand its Shutter Modes
Instagram is now testing its latest portrait mode ‘focus’ in an effort to expand its library of shutter modes on Instagram stories.
When you try to use this new feature, a message on the screen will read “Find a face.” Then a portrait frame with a blurred background and an in-focus face will appear.
Even though most smartphones already have the option to take a photo in portrait mode, many people find it easier to use the in-app camera. That is why Instagram wanted to make its users’ experience as smooth as possible. Moreover, it could be regarded among the ways that the platform is trying to distinguish itself and up its game, in competition with Snapchat.
What do these updates signify for advertisers and agencies? It means that social media platforms are constantly adapting and changing according to their users’ experience and feedback, and so should they. People are not budging away from social media anytime soon, so that is why advertisers should direct their efforts to present their brands in the way that best speaks to their persona and relates to their audiences.
That’s it for this week! Stay tuned for our new blog post next week for your dose of the latest social media news.