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The new face of SOCIAL: what to expect in 2020?

December 15, 2019

The new face of SOCIAL: what to expect in 2020?

Social media has become an integral part of our daily lives. Given its importance, businesses and marketers rally to social media knowing that people gravitate to platforms that allow them to consume their preferred content seamlessly. However, the social media landscape is continually changing, and businesses can’t afford to go all-in without a comprehensive strategy. So, what developments can we expect in 2020, helping marketers fuel their social media strategies, stay ahead of the curve, unleash their creative instincts and uplift their businesses? Here are our top 5 predicted social media trends for the new year.

Ephemeral content will keep its momentum

And what we mean by ‘ephemeral content’ is content that lasts for a short period before disappearing. People’s social media habits have changed, and so did their habits of consuming or producing content, stories have become popular, dominating the scene, as they are short, sweet and engaging.

Could Niche Social Platforms outperform the giants?

The social media world is indeed dominated by Facebook and Instagram; however, several niche social media platforms have emerged to compete.

Take TikTok as an example, the platform emerged in 2016, immediately gaining popularity among the youth. As of 2019, the platform has attracted 500 million active users worldwide, ranking 9th among social networks and ahead of well-known social platforms including Twitter and Snapchat.

Instagram’s move to removing ‘likes’

Remained the trending social platform for 2019, Instagram’s focus has been on user health and wellbeing, however, the move to removing likes hindered brands from directly measuring the impact of their campaigns, shifting the paradigm in 2020 towards monetization

Social commerce will expand

Well on its way to becoming a mainstream retail channels, this will further strengthen with more social networks introducing pro-selling features

Video content is king and yes it will dominate

It’s no secret that video content is one of the most engaging forms of content and it’s here to stay. According to a study by Cisco, 82% of all online content will be video content by 2022.

That’s it for today guys, tune in to #SocialSpeak next week, for more awesome blogs like this one.

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