#SocialSpeak: These Slips are Killing Your Business on Social Media

May 15, 2018

Social media channels are the most cost-efficient digital marketing methods used to syndicate content and increase business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broader audience of consumers. Read more to know how you can avoid them to increase your brand recognition!

In the past years, social media content went viral among people especially those who were seeking new ways and strategies to enlarge their brand and their audience, and now, no one can imagine spending as little as 6 hours a week to increase business recognition, traffic, and sales with little to no cost.

Facebook, Twitter, and Instagram are being used by many brands, especially fashion and lifestyle companies, to reach out to potential consumers, engage with loyal clients and push sales. However, social media can be a double-edged sword if not used judiciously. It’s not enough to open an account and post random updates and tweets to make social media a viable and profitable part of your marketing strategy.

There are a handful of essential elements that need to work together for your social media strategy to connect with your target market and generate quality leads for your business. Make sure your social media strategy isn’t suffering from these common mistakes:

1. Not Having A Definitive Strategy

To cut through the clutter and deliver an effective message, your business must have a solid strategy to woo your target audience. Remember that one size doesn’t fit all, and every social network has its own language, content and audience.

2. Over-automation

Another common pitfall to avoid, is to not rely too much on automatic or canned posting on social media accounts. Social media is all about a personal connection, and with a brand, you are directly appealing to an individual’s style and sensibility.

3. Lack of Images

Images are one of the most powerful tools to draw attention to your message; so be sure to use them generously across your social media messaging. A study by the research company Roost suggests that photos get 50 percent more hits than any other post type on Facebook, while also gathering more likes and comments. At the same time, tweets that include an image get 200 percent more engagement than tweets without images.

4. Turning Social Media platforms into Advertisements

Social platforms are primarily meant to engage with the audience and not for pushing your promotional message. By focusing your social activity on promoting product discounts, you run the risk of engaging customers only at the time of the discount offer and losing them at other times. Remember that social media is not a billboard or commercial.

5. An absence of Customer Service Plan

To help your consumers feel more connected to your brand, don’t forget to respond to posts, thank them for commenting and address their complaints promptly. Clear and prompt responses to followers go a long way in building trust between your brand and consumers, for a positive impact on future sales and word-of-mouth marketing.

Stay tuned, and don’t miss out on the latest developments from across the world of social media board with #SocialSpeak every week!