A perfectly laid out plan is good, but when that leads to the creation of a video that gets the entire nation talking, that’s great.

Fitness is an essential part of all our lives and ensures a better you, yet most people in today’s world barely get any exercise at all due to time limitations and a variety of myriad reasons. In comes the Dubai Fitness Challenge. An initiate launched by HH Sheikh Hamdan bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Ruler and the Minister of Finance and Industry of the United Arab Emirates that inspires and engages people across Dubai to get at least 30 minutes of exercise daily for 30 days.

The challenge is open for all but plays a very important role in bringing together the various government entities and services across the city. Team members from these offices vow to take part and crush the challenge successfully. Working with a lot of clients in the governmental sector we had a variety of requests to create something special and accept the challenge.

Step in our video team who worked tirelessly day and night to create a fun, action-packed and adrenaline-fuelled video for RTA Dubai that quite literally had the entire nation talking.

Exercise but don’t do this in Dubai, is what Gulf News had to say about RTA’s challenge acceptance video showing a parkour professional doing stunts to beat the clock and reach his work in 30 minutes.

Emirates Woman called it a James Bond style video campaign, mighty proud we are we might add 😊

Discover Dubai called it a heart-racing video that shows how the majority of people get to work in the city, avoiding delays in the most spectacular way.

And the source for your daily everything in Dubai, Lovin Dubai gave it the title: so racy it comes with a warning before you view it. BOOM!

Kudos to our entire video department for pulling this amazing video off in such a busy period. Take a look at the video in all its glory below and let us know what you think about it and how you are planning to participate in the #Dubai30x30 Fitness Challenge.

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