Another year, a host of changes in the world of social media is sure to follow! Social media is always changing and with new algorithms and updates, the landscape is sure to shifts again and again.
As we kick things off in 2019, here are the top trends that will keep every marketer on their toes for creating the best social media content and advertising.
AI ACTUALLY GETS INTELLIGENT
AI use among marketers will grow more than 50% in the next two years for better ad targeting with intent playing a critical role and in 2019, we’ll also start to see AI used to optimize ad creative images.
RISE OF THE NANO INFLUENCER
Influencer marketing campaign results have been exceedingly effective for advertisers and it will continue to grow, becoming more inclusive and expanding to include nano influencers who are carving out their own niche. Going beyond lifestyle, fashion and general entertainment a new breed of influencers are on the rise, changing perceptions and influencing millions across gaming, art, and more.
CONTINUED DOMINANCE OF VIDEO ADS
As consumers spend more time on their smartphones watching videos, advertisers are expected to spend more on video ads, and video is expected to account for 85% of total Internet traffic by 2019 (both live video and video ads). Video ads show no signs of stopping and if you haven’t included video into your content or marketing strategy, you might be left behind! Get creating authentic storytelling content that connects with your audience and creates an impact.
MESSENGER ADS COME TO THE FORE
By 2021, 2.48 billion mobile phone users will access over-the-top messaging apps to communicate, gain new information and engage with brands. This year will be the year for advertisers to start experimenting in using messenger apps to target and engage with this massive audience as well as increase in-app advertising spending.
THE CAUSE OF AUTHENTICITY
Social media unlike any other medium before has enabled us to connect with each other and get breaking news in the palm of our hands instantly. While video reigns supreme today, the differentiating factor moving ahead will be the authenticity of the content that business put out. Glossy big budget productions are no longer enough! Audiences crave authentic stories that connect with them on a deeper level and make them truly feel. This differentiation between selling and connecting has never been more important and sets the stage for success in 2019
Stay on top of the social media game in 2019 by checking out #SocialSpeak every week!
