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Tag: Social network
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The National Day this weekend was something truly special. It did not only mark the 40th anniversary of the Union but also symbolized the pride and spirit of the nation. Regardless of locals, residents or foreign tourists everybody seemed to want to participate in the various events. The celebrations continued for 2 days starting the 1st of December with the spirit of the union vehicle parade in Yas Island that was held in an electrifying atmosphere of live music and excitement. Participants dressed up in traditional Emirati attire in decorated vehicles and motor bikes, along with face-painted children. Marching bands and performers were entertaining the crowd.
One highlight at the second day of the celebrations was the official National Day ceremony at Zayed Sports City in the heart of Abu Dhabi that showcased UAE’s history and achievements to thousands of spectators who came from all around the country to join the celebration.
This excitement was not only limited to the actual events but was also transferred to many discussions and conversations on social media platforms such as Microblogs and Social Networking Sites. Users informed each other about locations of events, discussed the celebrations or simply shared pictures and videos of the shows and parades. The top three topics were:
- National day celebration and activities.
- Trashing of the streets and the vandalism of properties.
- Citizens cleaning the city.
Between 11/27/2011 and 12/05/2011 the majority of all conversations were on Twitter. Thereby the main influencers with the highest number of Tweets were the users @UAENationalDay and @HamamaHarib. The general sentiment of the Tweets towards the National Day was positive. 60% positive comments were congratulating the royal family and the people of UAE and complementing the individuals who participated in cleaning the city after the celebration. 40% of neutral comments were sharing poetry, participating in competitions, mentioning historical facts. Total volume of the topics inside the UAE reached 21,319 comments with the following popular Hashtags:
#UAE40, #UAEforty, #UAEnationalday, #spiritoftheunion: Mostly talking about the celebrations, history of UAE, Poetry about loving UAE, the Royal family and the founder of the union His Highness Sheikh Zayed. Those Hashtags were used in 19,988 times (94%).
#SpotThe40: This Hashtag created by @UAENationalDay invited Twitter users to spot and snap a photo of the number 40 wherever they find it “40 as a symbol for the union that lasted for 40 years”. Those Hashtags were used in 141 cases (less than 1%).
#CleaningUAE Campaign: During the second day of the celebrations an initiative was started with a single Tweet by @HamamaHarib a female film & broadcast entrepreneur who wanted to give something back to her beloved country and transfer her affection to action by tweeting: “Please guys after the parade stop and clean the mess you did !! #cleaningourcountry #campaign”. The single Tweet affected many users who were upset from some disturbing actions led by a few youngsters who lacked discipline. People who responded to the call started to spread the word asking others to join the campaign and a new Hashtags raised up next to #UAE40 & #UAEforty inviting everyone who loves his country to #CleanUAE and not to depend on others to do the work of #cleaningUAE their mess. Those Hashtags were used 1,190 times (5% overall).
On Facebook and Google+ around to 1000 comments were posted. 441 positive, 428 neutral and only 31 negative. The page ‘UAE National Day’ Facebook fan page had over 30,000 Likes and 14,000 people talking about this. The page updates were mostly pictures and schedules about the various events. The last post about the official ceremony received almost 2000 Likes with 275 comments.
A comment by His Highness Sheikh Mohammed bin Rashid Al Maktoum was shared more than 250 times with over 7000 Likes: (“I salute the efforts of the young Emiratis who took the initiative to clean up after National Day celebrations. I am proud of their sense of national and civic duty”)
On Youtube there were numerous videos which showed the celebration. Even some newspapers used these documentations to implement in their articles. One video with 40 people talking about the National Day received 11,000 views. Another one about His Highness Sheikh Mohammed Bin Zayed celebrating the 40th National Day had 3,800 views. The most watched video was about the Ferrari Parade with 20,000 views. To get a good summary about all events we recommend to watch this clip with close to 2000 views:
Similar to Microblogs, Video-Sharing Platforms had a 42% share of positive coverage , 47% neutral coverage and 11% negative of coverage.
63 comments were captured on Message Boards & Forums. One example shows a Forum post sharing a military exhibition during the ceremony at Zayed Sports City. Another entry congratulates the people of UAE on 40th national day and shares a video Sheikh Mohammad ben Zayed dancing (Razfa) a traditional Bedouin dance with swords. There were seven positive comments congratulating the people of the UAE, nine neutral comments complementing the Royal Family.
Overall the online conversations were a good reflection of the general atmosphere and Social Networks are increasingly used to become a established medium for the National Day.
The Buzz Report monitors trends and themes that recently buzzed on various social media platforms. This explicit search was conducted on all social media platforms in the UAE in Arabic and English language between 11/27/2011 and 12/05/2011. The focus of the research was on social media conversations and social media trends reflecting the sentiment towards the events of the National Day.
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