#SocialSpeak: Twitter’s possible major comeback!

January 28, 2018

Amid the evolution that social media is witnessing nowadays,
every platform is striving to attract the largest number of users, by
various adjustments and special enhancements. This week on
#SocialSpeak, we are highlighting a Snapchat-style tool, that
Twitter is rumored to be working on to make it simpler for users to
post videos on its app.

Twitter has a working demo of the camera-centered product, but
the design hasn’t been finalized, nor has the timing of its debut,
and the tool could change significantly over the next several
months. The goal of the new feature is to entice people to share
video clips of what’s happening around them.

What is the main goal of this update?

The new update targets the relatively cumbersome process of
sharing videos or photos on Twitter, which lets people post real-
time updates of up to 280 characters and follow others’ feeds.
Now, users must open the Twitter app, click the compose button,
find the camera button, take the video or picture, then click on the tweet button. The goal of this product is to reduce the number of
steps.

Twitter to the fore again

After several years of stagnant growth, Twitter is showing signs of
a resurgence. Since co-founder Dorsey returned to the helm in
2015, he’s trying to make it a destination for a what’s happening
now, striking live-video streaming partnerships and tweaking the
user interface. He has made changes across Twitter’s timeline,
notifications, the Explore tab and interface that have made the
platform easier to use. Analysts have credited those changes as a
part of the reason why users are returning more frequently to the
platform daily.

How is this affecting Snapchat?

Twitter shares have gained as much as 1.4 percent since early
Thursday, while Snapchat fell as much as 5.1 percent, amid
concern about further competition for the features that once made
its app unique.

Snapchat is used to competitors copying its main product’s
innovative features. Lately, Facebook has famously mimicked the
"stories" feature, in both its Messenger and Instagram apps.

Sources
  • https://www.bloomberg.com/news/articles/2018-01-
    25/twitter-is- said-to- work-on- snapchat-style- tool-for- video-sharing
  • https://weeklyhub.com/twitter-inc- twtr-eps- estimated-at- 0-06/